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The Evolution of Tourism UI/UX Design: Trends to Watch

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Travel UI/UX design is a critical component of the tourism industry. With the increasing demand for personalized and efficient travel experiences, it’s more important than ever for travel companies to prioritize the design of their digital products. In this article, we’ll explore some of the current trends in travel UI/UX design and some best practices for designing helpful travel apps and websites. So keep reading and be inspired.

What Is The Primary Goal of Any Travel App Design?

The primary goal of any travel app design should be to provide the user with a seamless and enjoyable experience. To achieve this goal, designers must consider various factors, including ease of use, visual appeal, and functionality. Here are a few key features to consider:


  • Simplicity: The best travel apps are simple and intuitive. Users should be able to find what they’re looking for quickly and easily without navigating through cluttered screens or confusing menus;
  • Structure: Good travel app design is all about structure. Information should be organized logically, with clear and concise labels and headings. Users should be able to navigate through different sections of the app quickly and always know where they are in the user journey;
  • Visual appeal: Aesthetics matter when it comes to travel app design. The application should be visually appealing, with an attractive color scheme, high-quality images, and a consistent design language;
  • Functionality: The app should be functional and reliable, with features that work as expected. Users should be able to complete tasks without encountering errors or glitches.

Importance of Responsive Design for Travel Websites

According to SaleCycle’s recent report, in 2022, 64% of online bookings were made on desktops, while 44% of reservations came from mobile devices. This marks a shift from the previous year, where 59% of bookings were done on desktops and 41% on mobile devices, respectively. As more and more people use their mobile devices to book travel, responsive design is becoming essential for travel websites.


And here are some of the current design trends in travel UI/UX to keep an eye on in 2022. With the help of AI technology, intelligent chatbots, and AI assistants have taken over and revolutionized the way we book travel. Leading travel reservation platforms like Skyscanner,, and Expedia have incorporated chatbots into their operations to streamline the booking process. By simply entering the details of their intended journey, travelers can now interact with chatbots that efficiently search through booking sites to find the best deals available.


Another popular trend is augmented reality (AR) and virtual reality (VR) technologies. These can create virtual tours, provide users with information about destinations, and even allow users to try different travel experiences before booking. Such experiences allow users to explore destinations more interactively and help build excitement and anticipation for their trip.


In addition, we see a trend towards more personalized and contextualized experiences in travel UI/UX design. This trend involves using data and AI to create experiences tailored to users’ preferences and needs. For example, travel apps can use data about the user’s past travel experiences and preferences to make personalized recommendations for future trips.

Stay Ahead of the Curve With Smart Travel UX/UI Design

All in all, travel UI/UX design is a critical component of the tourism industry. By prioritizing simplicity, structure, visual appeal, and functionality, designers can create apps and websites that provide users with a seamless and enjoyable travel experience. In addition, by following modern trends, such as responsive design, AI, and immersive experiences, designers can stay ahead of the curve and deliver innovative and personalized experiences to travelers.


I'm a passionate full-time blogger. I love writing about startups, how they can access key resources, avoid legal mistakes, respond to questions from angel investors as well as the reality check for startups. Continue reading my articles for more insight.

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