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The Importance of Well Laid Out and Clear Proposals for Electrical Installation Clients



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As a contractor, it is essential to provide clients with proposals that are not only clear, but both comprehensive and 100% accurate. The proposals you create and present play a pivotal role in selling your services to new and existing customers.

More often than not, a contractor’s capacity to attract and retain customers is based almost exclusively on their ability to present convincing proposals.  Unfortunately, losing a client to a competing bidder just once is often enough to lose them permanently.

For a proposal to be effective, it needs to immediately grab the attention of the recipient. It needs to present the most important information in a clear, concise, and digestible manner.

Increasingly, experienced contractors are moving away from the ‘pen and pencil’ approach to producing proposals. Likewise, many are finding basic spreadsheet software inadequate for their needs.

Meanwhile, innovative software solutions like ZapQuote are being adopted by more SMEs than ever before. ZapQuote was created to streamline and simplify all aspects of the document markup and quoting process for contractors.

Effective proposals send a clear message of confidence, professionalism and expertise. The idea is that with software like ZapQuote, the logistics of coming up with consistently engaging and inspiring quotations are simplified like never before.

The Benefits of Specialist Markup and Quotations Software

Adopting a software solution like ZapQuote brings many benefits. Along with bringing flawless consistency to the proposals you produce, your business also stands to benefit in the following ways:

Streamline Your Bidding Process

By streamlining your bidding process, you will be able to bid on more projects (immediate and future) at the same time. Rather than tying up your resources with a single complex project proposal, an intelligent software solution can make it quick and easy to create proposals in no time.

Save Time and Save Money

The more time you spend working on your proposals, the less time you have to spend hands-on getting things done. The vast majority of contractors would like to spend less time focusing on admin tasks, which is precisely where purpose-made apps like these can help.

Eliminate Human Error

Producing proposals the old-fashioned way means contending with the risk of human error creeping into the equation. Even when using computerised spreadsheets, it is still surprisingly simple to make minor mistakes along the way. With specialist software like ZapQuote, the risk of human error can be almost entirely eliminated from the equation.

Differentiate Yourself from the Competition

Importantly, specialist markup and quotation software like ZapQuote gives SMEs the opportunity to differentiate themselves from their competitors. The proposals you produce and submit are essentially your most important and influential marketing materials. If you want to present your business as a cut above the competition, it’s all about first impressions.

For more information on the benefits of our specialist software for contractors or to discuss any of the above in more detail, contact a member of the ZapQuote team today.


Craig Upton supports UK businesses by increasing sales growth using various marketing solutions online. Creating strategic partnerships and keen focus to detail, Craig equips websites with the right tools to rank in organic search. Craig is also the CEO of iCONQUER, a UK based SEO Agency and has been working in the digital marketing arena for many years. A trusted SEO consultant and trainer, Craig has worked with British brands such as,, Bridging Finance, Serimax and has also supported UK doctors, solicitors and property developers to gain more exposure online. Craig has gained a wealth of knowledge using Google and is committed to creating new opportunities and partnerships.

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