The web and the internet, in general, have made communication and doing business more seamless than it used to be in the earlier years. Many startups and already established businesses use a lot of web services/ web applications to get work done and also to reach out to their clients. With the introduction of 5G, communication via the internet has even got faster and people across different parts of the world are now able to exchange information in just a couple of seconds.
As a startup, it is important to take advantage of web technology advancements in order to grow your business. In this post, I am going to share with you some of the web applications you should consider using to improve the overall productivity of your company.
If you have a team that works remotely, slack is one of those platforms you must use in order to communicate and harmonize on a couple of issues as a team. Slack was designed to make communication between people in the company easier and more organized. One may choose to either communicate to all members, certain members or even send a private message to one of the members in the company. Slack also has the video conferencing feature that enables members to explain their ideas to the team in real-time. The pricing of this platform is very friendly compared to other similar platforms. They have packages of $6.67 and $12.5 per month. As a startup, you may start with using the $6.67 package since you may not have a big team at the start
This platform was designed mainly for small and medium enterprises to enable them to reach their target clients. It’s one of the best customer relations management platforms out there that is used by both small and big companies. This platform helps to create leads and capture lead details which saves you the burden on repetitive data entry. The pricing of this platform is also friendly. The lowest package is at $12 a month which is good enough for the start
This is a social media management platform that eases creating and sharing content on all your social media platforms. Over 3.5 billion people worldwide use social media. If your business is not tapping into this market, you are losing out on a lot of potential clients. With Hootsuite, you will able to schedule and publish content on all your social media platforms from one system. Hootsuite also helps you monitor your engagement and mentions from all your platform. The lowest package for this platform goes for $19 per month. This package supports 10 social media accounts which basically enough for your startup
Doing market research is one of the most important aspects of growing your startup. With Statistica, you will have all most all the statistics you need to make the right decisions as far as online marketing is concerned. You may actually start off with the free package to test how this platform works and then start paying when you are satisfied with what you are getting. Their smallest package costs $25 per month
If your startup has a website, you should by now know that it’s important to monitor your traffic. Knowing where your users come from and how they behave while on your website is very key if you want your website to grow. Using Google Analytics will help you capture all this data that you can use to make important decisions.
Data storage and safety is very important for any business. Losing data in this information age means losing money. With google drive, you have a safe place to store your data and also gives you the opportunity to access your data remotely. Google Drive gives 15GB of free data storage that you can take advantage of is you don’t have a lot of files. Their pricing is as follows; $1.99 for 100GB and $9.99 for 1TB. This is friendly compared to other cloud storage platforms
This an SEO auditing tool that scans your website and recommends changes that you can implement to improve your rank in search engine results. Google makes 1 or 2 changes in their ranking algorithm daily. This means that SEO strategies that were working a year ago may not be valid today. With Woorank SEO auditing tool, you’ll always be advised on the latest changes and how you can use them to your advantage to improve the ranking of your website in search engine results.
The above list is not exhaustive, but the above are some of the most relevant that will ease your work as a platform. All the above platforms may not be relevant to your business, so you will need to choose that suit your type of business. For instance, slack may not be of importance if your business operates locally with all your team members in one place. But some of the services like cloud storage should be adopted by almost any small business to back up their data and also be able to access it remotely.
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