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The Top SaaS Marketing Trends to Watch Out For in 2022

purity muriuki



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SaaS marketing has been on the rise in recent years and is predicted to continue growing in popularity.

As new technologies emerge and the competitive landscape changes, it’s important for businesses to stay ahead of the curve. In order to be successful online, you need a SaaS digital marketing company that stays up-to-date with the latest trends and works with you to implement them.

By doing so, you can ensure that your business stays ahead of the competition and continues to reach its target audience. Let’s assess some of the top SaaS marketing trends to watch out for in 2022.

4 Top Saas Marketing Trends to Watch Out For in 2022

Trend 1: Increase in Personalisation

In a world where people’s attention is split between countless sources, it has never been more important to be able to keep your customer engaged. Nearly 90% of online businesses already utilise personalisation in the US and 80% of consumers are willing to spend money with companies that tailor their experiences.

Personalisation is one of the most effective marketing strategies. It allows businesses to tailor their marketing messages to each individual customer.

This level of customisation can be difficult to achieve with mass-marketing techniques, such as television or radio ads. However, it’s easier to personalise your marketing efforts when you have a smaller target audience.

You can personalise your marketing in 2022 by segmenting your audience and tailoring your messages accordingly using data. Social media can also be used to connect more personally with customers.

Trend 2: Video Marketing

Video marketing is here to stay, and you don’t want your company left behind. The world of social media has become especially vibrant with short-form videos that can fit anywhere from the sidebar on Facebook all the way up to longer-form content creators like YouTube or Instagram Stories.

Videos are an effective way to engage customers and capture their attention. In the HubSpot 2022 Marketing Industry Trends report, 29% of marketers plan to implement new strategies around video content this year. Meanwhile, 22% believe that live streaming will play a key role when it comes to how brands connect.

The top activity for businesses to sell products and services is influencer promotions, with 39.4% of Hootsuite survey respondents saying they use this technique.

Other popular choices include shoppable social posts as well short-form videos that are now being preferred over text content by many marketers because it’s more engaging.

As more people embrace this new way to connect, don’t miss out on how technology can help you create even better video content for your marketing campaigns.

Trend 3: SaaS Marketing Automation

With the rise of SaaS products, it has become an essential tool for companies of all sizes. With marketing automation, businesses can automate repetitive tasks, such as email marketing, social media campaigns, and lead generation.

By using marketing automation, businesses can free up time so that they can focus on other aspects of their business. In addition, marketing automation can help businesses to improve their customer relationships and increase sales.

To get started with SaaS marketing automation:

  • Consider using a platform.
  • Create a campaign.
  • Add contacts.
  • Automate your marketing tasks.

Trend 4: Account-Based Marketing

Account-based marketing (ABM) is a type of marketing that focuses on key accounts. ABM is a strategic approach to marketing that allows businesses to tailor their marketing efforts to each account.

According to the latest report from 2020, global revenue from account-based marketing is projected to reach $1.6 billion by 2027 at an annual growth rate of 11%.

Despite a few minor setbacks, ABM has flourished overall and is on the rise, particularly for small businesses as well.


The top SaaS marketing trends to watch out for in 2022 will be those that help you create a more seamless customer experience. It could mean anything from using SaaS marketing automation to anticipate customer needs to providing personalised content and support.

Keep an eye on these trends so you can stay ahead of the competition and provide your customers with the best possible experience.


I'm a passionate full-time blogger. I love writing about startups, how they can access key resources, avoid legal mistakes, respond to questions from angel investors as well as the reality check for startups. Continue reading my articles for more insight.

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