There are over 105,000 HVAC businesses in the United States.
As an HVAC business owner, you made a smart decision to set up in this industry. Air conditioning is a basic utility need for homes in the country, which means there’s a substantial client market.
However, getting a client means you’ve to prove that you’re a better service provider than the many HVAC businesses in your area. How do you do this?
The answer lies in marketing.
An effective marketing strategy will give your business a competitive advantage. You must know how to design and implement your strategy; otherwise, your business will blow hot and cold when attracting clients.
Read on to learn how to market and grow your business.
Make Use of Outdoor Business Signs
If someone walks by your business premises, will they know that there’s an HVAC business nearby? If not, it’s because you haven’t invested in the right business signage. Maybe the sign is there, but it doesn’t stand out from the rest.
Yet, walk-in customers comprise a good number of the customers your business attracts. We’re talking about those local customers who walk or drive by your business and take note of your business’s name and contact details.
Hire a company that makes business signs and let it do the job for you. Install them where they’re easily visible to prospective customers.
Word-of-Mouth Marketing Is a Powerful Tool
In 2021, you’re probably focusing on digital marketing. This is okay, but if you’re doing it at the expense of other marketing methods like word-of-mouth marketing, your HVAC business will lose out.
Word-of-mouth influences over 80 percent of consumers. This is to say, if a past client recommends your HVAC services to a friend, chances are high the said friend will use your services.
But to leverage word-of-mouth marketing, you must offer top-notch HVAC services. If the clients you have served are happy and satisfied with your work, you can bank on them to recommend your business to their friends and relatives.
Remember that offering the best services isn’t just about the technical work involving AC installations, repairs, and maintenance. It’s also about your front-office operations.
Do you offer free quotes, for instance? Do customers get feedback to their queries promptly?
Supercharge Your Digital Marketing
Digital marketing is the name of the game, and for a good reason. The vast majority of consumers are shopping for products and services online.
You certainly have an HVAC website already. Your business has a page on Facebook. Perhaps you run a blog too.
If you’re anything like the typical HVAC business owner, you’re probably satisfied with your digital marketing efforts. The truth, though, is you’re doing the bare minimum. There’s more you need to do, including PPC and social media HVAC advertising.
To supercharge your digital HVAC marketing, hire a digital marketing agency that knows how to market HVAC companies. Click here to see what such an agency can do for your business.
Market Your HVAC Business the Right Way
The HVAC industry is thriving, but competition for clients is fierce. Only HVAC businesses with an effective marketing strategy stand a chance of generating a steady stream of clients. Put these marketing and advertising tips, and you’ll see a big difference.
Subscribe to our blog for more marketing tips and advice.