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This simple method increases retailers revenues by almost twenty percent

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The world’s digitalisation is undeniable in 2022. Schools, health care institutes and even homeless centers are digitalising. As digital recording is fast, organized and convenient, many are in favor of this computerized evolution. Switching from offline records to online is fairly time consuming and complicated. Since this process is complicated, many new business owners are digitalising their business from the start. 


Digital transformation is not only taking place behind the scenes. The faces of many businesses also have an online presence, character and appearance. Which does not go unnoticed by the public. In 2021, almost 15 percent of all purchases were made online. Which is an enormous amount, considering this includes all sectors worldwide. Including non-profit and governmental organizations. Within the coming year, this percentage is even forecasted to rise to an average of 22 percent. Indicating that businesses which are not digitally operating yet, may acquire an extra revenue stream by going online. As this new target audience even accounts for a 22 percent increase in revenue, it is definitely a worthwhile investment. 


For businesses which do not have a digital infrastructure yet, investments are relatively higher. However, the current surplus and expertise in online media, and information and communications technology make it easy for every demanding entity to find a suitable partner and solution. Businesses which already have an omni-channel infrastructure only have to optimize their logistics to offer the same customer experience online, as they do offline.  


Many of the world’s most technologically advanced countries are based in Europe. Making Europe the continent with the highest digital technology maturity. Denmark, Switzerland, Sweden, the Netherlands and Finland are the five most technological developed countries. This ranking is based on capital allocated to technology developments, investment in technology and related fields, knowledge, and innovation. A global research found out that a country’s technological advancements are related to its GDP per capita. Indicating that countries with a stronger economy have a higher technological advancement. 


Those statistics are important for business owners, because they provide businesses with the right knowledge to make the most rewarding technological investments. In terms of online business, the right omni-channel logistics is the most important. Having a strong infrastructure makes it fast and easy to connect physical warehouses to online distribution platforms, such as webshop or online booking system. With ecommerce being the most revenue generating online channel, having the best package delivery infrastructure is the uppermost must. 


Two of the largest courier companies of Europe and NA, GLS and PostNL, are based in the Netherlands. Their expertise, network and service in relation to their costs also make them the most affordable couriers to work with. Even pallet versturen, the Dutch term for sending a pallet, is cost effective when cooperating with one of the couriers. And for sending large packages, grote pakketten versturen, you are also welcome by those couriers. As online order sizes vary per season or marketing campaign, it is important to collaborate with a courier which is flexible and understands your market and needs. As packaging and delivery are one of the few contact moments customers have with a business, they are extremely important parts of your customers’ experiences. Thus, (new) business owners better not miss the boat.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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