In this technology era, data-driven organizations have higher chances of acquiring and retaining customers and are more likely to be profitable compared to those that are not.
To be data-driven, you must generate accurate data, which is only possible through the use of efficient product analytics tools. Still, choosing the right tool can be challenging because there’re many vendors in the market. The post will review 40 product analytic tools to help you pick the best. Let’s get started.
Definition of product analytics tools
Generally, a product analytics tool measures users’ interactions in any web and mobile application. This summary is vital because it gives you more insight into onboarding, churn, and retention.
A product analytics tool’s industry-standard capability comprises capturing user’s journeys and events, and it’s vital to use one that will supply relevant insights. For instance, advanced product analytics tools have the ability to capture different interactions without an event setup. They can generate session replays, heatmaps, and more using an additional set of data.
Features of product analytics tools
The following are the standard features of product analytics tools. You should focus on when selecting the best product analytics tools.
- Should automatically capture data
- Has key KPI dashboards
- With date-based data filtering abilities
- Provides data funnels, custom segments, and reports
- Have detailed user and session segmentation
- Able to add and analyze events
- Allows dashboard customization
- Offers user journey drill-down and Sankey diagrams for user journeys, and much more.
Types of product analytics
There are different forms of product analytics tools in the market. While there are those that offer only analytics, others have additional toolsets to help capture customer feedback.
Still, some product analytics offers qualitative analysis, such as user behaviors, while others focus on quantitative analysis or numerical data to help you detect facts.
There are no one-size-fits-all product analytics tools because businesses need specific information. Still, you can build your tool in-house with all the desirable features. However, this will come with extra development costs and a higher risk level.
Top product analytics tools
Amplitude Analytics: Disruptive teams and valuable brands are using this digital optimization system to personalize and understand their products. They use it to optimize the business value of their product innovation. The platform will help you understand how users interact with your application, which features impress them the most and how you can increase long-term user retention.
Auryc: The client-side journey intelligence platform provides real-time insights coupled with powerful visual content throughout the digital eCommerce journeys. The tool is designed to help organizations find and resolve issues in the customer journey that affect customer satisfaction and conversions. Having Auryc is like hiring an in-house expert CX analyst who witnesses and brings in deep ROI insights regarding customers’ experiences and the reason why they’re and buying or not buying your products.
Bruit.io: The free development tool helps businesses collect unlimited user feedbacks and analyze their behavior with device information, screenshot, logs, navigation, and more. Teams can integrate the platform’s fully open-source and customizable web component in their HTML-based app in less than 5 minutes. It also delivers enriched feedbacks to the project management tool in real-time.
Countly: This is an innovation enabler and product analytics solution that empowers users to track the customer journey, product performance, and customer behavior across web, mobile, and desktop applications. The platform is designed to ensure privacy and allow teams to enhance and innovate products in order to provide customized and personalized customer experiences, as well as achieve key business and revenue targets. Businesses of different sizes and locations grow by analyzing tons of data points on a daily basis in the cloud and on-premise.
Cux.io: This UX automation tool helps businesses quickly improve conversion, build significant market, and make frustrated users happy using its pre-analyzing UX. The platform allows users to discover behavioral patterns. Other unique features of this tool are heatmaps, smart alerts, entire visits recording, business goal tracking, experience metrics, and conversion waterfalls.
Decibel: Businesses lose millions of dollars every day due to poor customer experience on their apps and websites, yet they’re not aware of it. This digital experience platform is designed to specifically pinpoint these poor experiences and provide deep insights that brands need to optimize them. Further, the platform is powered by the Digital Experience Score (DXS), which is a unique new metric for evaluating experiences online. The metric is machine learning-driven, measures every user session, and assesses a lot of data points to compute user behavior in real-time.
FullStory: The digital experience intelligence (DXI) platform brings together robust session detail, rich analytics, and collaboration tools. These features help users answer questions, uncover opportunities, and understand issues raised on the web and mobile properties. Further, the platform allows users to proactively gain insight into what is happening on their digital products, website, and mobile app. It helps them streamline workflow, drive meaningful action across, product, UX, and engineering team, as well as share information.
Gainsight PX: Businesses can deliver exceptional product experiences with the help of Gainsight PX. Such an experience drives growth and customer retention, and the platform provides it through product analytics, which helps teams gain insights into how users are interacting with their products. Further, PX allows the team to create and target in-app engagements such as banners, walkthroughs, and resource guides that can be used to onboard users and drive them to value.
Glassbox: The digital experience analytics platform empowers users to create customers’ digital journeys that is frictionless because it provides them real-time across websites and mobile apps thus accelerating growth and loyalty. Glassbox enables teams to place customer experience and digital product enhancements at the top of their priority list using its AI-driven visualization and analytics tools. It helps different teams in the organization understand users’ struggles, the customer journey as well as optimize every step.
GrowthSimple: This is simply a product usage analytics designed with conversion, upsell, retention, and engagement metrics.
Heap: The platform helps the team concerned with the digital experience to quickly identify digital surface blind spots or areas where prospects struggle or drop off in order for the product and marketing teams to improve the website or digital product, thus enhance the customer experience. The aim is to create an enjoyable user experience, create valuable features and experiences and introduce new features and experiences to the market based on data-driven insights.
Incursu: This is an all-in-one customer, product, and behavioral analytics tool. Users can get intuitive insights from this platform which can help them make smarter and quick decisions regarding their customer behavior. Incursu automatically captures each cloud and web interaction to help you understand customers’ behavior which in the end tells you why they keep on coming. The platform has created retention-focused software.
Indicative: The marketing and product team can now make decisions based on data collected and analyzed by this customer analytics platform. This tool helps users to explore and analyze customer behavior across different touchpoints. Indicative has the ability to connect with your data and provide answers to complex customer analytics questions. It also gives teams real-time actionable insights to help them optimize customer engagement, improve retention and increase conversion.
InnerTrends: The data science platform is designed for product teams. InnerTrends provides deep insights into how users interact or use your products to increase the users’ lifetime value. You don’t have to be a data scientist because this platform offers actionable insights in plain English to help optimize user acquisition, onboarding, customer engagement, and retention.
Keen.io: This is a complete event data management solution that handles different aspects of data management, starting with collection and ending with the application. Keen allows you to collect, store, and present data in a single place and get ahead of your competitors. The platform gives you event-based data, which enables you to see the product usage and interaction. Through this platform, users can access product data, identify and solve product issues, improve user experiences as well as quick ship product rollouts.
Kindly Conversion Optimization: The on-site personalized recommendations technology is known to improve online shops conversions by 5-10%, while the average order value goes up by 15-20%. The tool provides customized messaging with relevant offers and content, increases newsletter signups, sales, leads, basket size, retarget, returning visitors, etc.
Kissmetrics: The platform offers customer engagement automation solutions to help businesses acquire, retain and grow more customers. It supports this by combining segmentation, behavior analytics, and email campaign automation. Thus companies can uniquely engage and deeply understand each customer that interacts with its products or website. Kissmetrics was designed to empower product teams and marketers to increase engagement, conversions, and retention.
LogRocket: The platform combines performance monitoring, session replay, and product analytics, thus supporting the software teams to offer an ideal product experience.
MimoLex: The tool helps marketers improve brand communication, increase conversion rates and quickly respond to customers’ feedback. It does this by evaluating how your customers are engaging with your content and sales message, whether they are unhappy with some of your product features, refer your products to their friends or talk about them on social media. Using MimoLex App marketers can get insights into customers’ behaviors, write engaging content and listen to their existing and potential customers across different channels.
Mixpanel: You can measure what matters build better products, and make decisions fast through data generated through Mixpanel. Your team can quickly and easily analyze how to engage, convert and retain using its powerful, self-serve product analytics solution in order to improve user experience. The tool is trusted by brands such as Uber, Expedia, Lemonade, DocuSign, and Ancestry.
Omnipanel: The analytics platform that provides key user insights gained from analyzing customer support tickets. Thus tool gives marketers qualitative data to help them identify where, when, and how user fiction affects their profitability and retention.
Pendo: The software helps companies deliver a better digital experience for more productive users. It combines surveys, product engagement, and feedback to enhance customer retention, and it can also help you deliver mobile onboarding to motivate users to adopt new mobile apps. Further, this product analytic tool provides insights to help you understand what customers are doing across their product journey.
PostHog: This open-source analytics platform allows product teams and developers to deploy its tools to the organization’s own infrastructure or cloud, thus eliminating the need to pass the data through a third-party platform or even PostHog. It also provides users with tools such as trend analysis, advanced features like heatmaps, feature flags, and session recording.
Productlift: The product analytics tool captures possible user experience, then studies the data and ranks the prospectus likelihood of buying. This information enables the sales team to contact these customers quickly and with greater insight into their buying intent.
Quantum Metric: The platform analyzes and visualizes each customer’s experience in a native app and website. Once deployed, the platform automatically quantifies every customer interaction, records each customer session, and your team can work on a single system of truth. Brands such as Western Union, lululemon, Alaska Airlines, Lenovo, and more are using Quantum leap.
Refiner: The customer survey tool is designed to drive user engagement. It’s built purposely for eCommerce, SaaS, and membership sites. You can get whatever responses you want using the platform’s simple and beautiful survey widget. Refiner allows you to ask customers questions when using the product because this is when they’re the most engaged, have interacted with your products, and can now trust your brand. Further, the platform ensures that users get highly accurate data and unbeatable responses rates.
Roguelytics: This is a real-time on-page analytics PaaS for business users and companies that lacks enough knowledge and experience in Data Science.
Scuba: The continuous intelligence platform design to offer 360 degrees in customer experience management in various operational data silos and across all channels for customer-oriented teams. The platform was founded by the same team that created Facebook’s analytics platform or a group of experts that have scaled companies to IPOs and successful exits. You can use its insight to streamline customer onboarding, reduce churn, improve A/B testing, increase delivery efficiency and supply chain, and more.
Sherlock: The platform gives your entire team access to important product engagement data they need to grow the organization’s revenue. So the tool translates the organization’s product data into simple metrics, thus making its CRM useful. Therefore SaaS businesses must have Sherlock insights because it gives them an at-a-glance overview of user-based engagement with a smart scoring system.
SiteWit: This is an automated big data-driven approach for paid search optimization and website for marketing and major web platforms.
Smartlook: The platform offers qualitative solutions for mobile apps and websites to help companies answer the whys caused by the users’ actions. Smartlook is designed towards eliminating guesswork and discovering actual, actionable reasons. So businesses can rely on its unique feature set to understand user behavior while the always-on visitor recordings what the last visitor did on your app or website. Still, the platform has an automatic event tracking feature that allows you to see how often your guest does specific things.
Talend Data Inventory: The platform offers data inventory solutions, and so you can use its Talend Cloud to proof your data. Further, using these simple data and metadata management tools, your team of data stewards, data scientists, and data consumers can collect and improve the data they require in a shared, collaborative workspace.
Totango: Businesses of all sizes have different needs, but they have one common problem: how to optimize their customer engagement throughout the whole customer journey. The good news is that this state-of-the-art customer success software platform has discovered that need and is working with over 8.000 businesses as well as fastest-growing enterprises such as SAP, Zoom, and Google to help them stay alert to opportunities and risks, get real-time access to the health of their customer and be proactive and intelligent when engaging with their customers. These efforts are geared towards driving onboarding, evaluation, revenue growth, product adoption, renewal, and advocacy.
Toonimo: The platform simplifies your customers’ web experience using real human voice and customized graphical annotations. Organizations can add an interactive overlay that offers step-by-step walkthroughs guidance. Toonimo provides real-time, personalized direction and support to users and customers. So you can use this platform to onboard new customers, improve website conversion, enhance customer support, employee training, and change management. Some of Toonimo’s main features include rich media effects, real human voice, self-service editor, step-by-step walkthroughs, multi-language support, reporting, and analytics, as well as A/B testing.
Usage intelligence: The platform (formerly Revulytics) helps marketers make better decisions pertaining to optimizing the existing product functionality or defining new features. Usage intelligence gives you the tool you need to collect and analyze your product usage metrics in order to gain insight into user engagement and interaction. Integrating analytics with your software applications gives you technical and environment data that will help your development teams understand how to plan for support and infrastructure requirements, and the marketing team can use usage analytics to manage their campaigns.
UserIQ: The customer success platform empowers software companies to predict customer’s behavior, use the data to create winning experiences. Some of the platform’s unique features are product intelligence, customer health dashboard, and in-app requirements like user onboarding tours.
Veritone Discovery: The platform is powered by aiWARE and gives you the most value of your audio and visual media. Discovery empowers you to quickly search for a broadcast for faces, spoken words, logos, sentiment, objects, and more. It delivers automated watchlists for clients, highlights, events, mentions, and more in order to reduce manual tasks and deliver curated content straight to the box.
Witbe: The platform delivers comprehensive technology set to help organizations monitor the quality of experience (QoE) provided to the end-users of each interactive service such as web, video, telephony on PC, STB, and smartphone devices or through mobile, fixed, and OTT networks. Witbe is a leader in automated testing, as well as QoE monitoring and benchmarking.
UXCam: The dedicated in-app product analytics tool is one of the top market leaders exclusively designed for mobile apps. The quantitative analytics tool gives you deep analysis, offers heatmaps that show you the real source of friction, where users drop off, understand the entire user journey, and more. Businesses that have been using UXCam have reported higher conversion and retention rates. It only requires 2 lines of code and can be integrated in 5 minutes or less. The tool has a free trial, and the pricing is upon request.
Woopra: The customer journey analytics solution is more concerned with redefining how businesses engage, analyze, understand and retain their customers. In view of that, Woopra is designed to drive optimization and growth in the entire customer lifecycle. The platform leverages individual-level data so as to aggregate analytics reports in order to obtain the entire lifecycle insights, thus bridge departmental gaps. Its proprietary tracking technology monitors usage in the product, mobile and website applications. Further, it offers one-click integrations with Marketo, Salesforce, Segment, Intercom, and more partners, thus seamlessly bringing together distinct data across teams and tools.