Having an online presence is paramount for every business today. And the best way to do that is by building a website. No matter what sort of venture you are running, you need to get an attractive website for extending your business scope and customer base.
The only question that would have struck your mind is how one can make an attractive website. Most importantly, how to make a website that is unique yet elegant as compared to others. It might seem like a simple task, but nowadays, the competition is at an all-time high. From ensuring that your website is responsive, to keeping all the text clear-cut and neat: everything is important.
We know that aesthetics and usability of a website are essential for the users. Hence, you need to focus on these elements to make your website stand out. As per stats, a well-designed UI can jack up the conversions by 200%, whereas a good UX design can boost conversions by 400%.
Every year, there are countless UX/UI design trends that become popular. Here are some of the best ones that you can implement while designing your website.
Focus on micro-interactions and detailing
One of the key trends that are popular these days is adding details to your design. Everyone is used to clicking on an icon and further exploring what’s in it. It is the place where you can make improvements and enhance the UX. Think of micro-interaction as a process of input and feedback there and then.
The detailing or micro-interactions on the website can be done in various ways to enhance the user experience.
For instance, when a user clicks on the arrow on the slider of your home page, it should slide down and display the services section. Another example of this can be hovering over the menu, and the menu option shows the related symbol, like hovering over books brings up books in the background of it.
These may seem like regular animations or transitions, but they play a critical role in improving UX.
Integrate individual learning and gamification methods
Image name: Online learning can be fun with the innovative gamification methods.
If you plan to start an online learning website, it is best to design it as per the new trends. Why? The key challenge that the education sector is facing these days is that students are not getting the motivation to study. The reason behind this is the same old methods of learning.
Hence, for the benefit of the students and the growth of your learning website, it is necessary to incorporate some unique UX elements in your website design. It is time to focus on providing an individual learning environment backed by gamification.
For instance, add a progress tracking bar on the website to motivate students to complete the targets. Moreover, you can also add achievement badges for students to attain after completing a milestone.
By adding these features, you can create an out-of-the-box website for your business.
Are free UI elements a good idea?
Looking for methods for making a high-end website can be a tough job. You will find numerous resources, and you can always turn to your competitors for some inspiration. Of course, ensure that your UI elements are unique and bring something new to the table. If you decide to start by revamping your website with free assets, you might lose some uniqueness.
However, using free resources is in no way bad or discouraged: many startups use them to minimize expenses. One thing to remember is that you should always get additional assets from reliable sources.
Many shady websites might promote fake resources and downloading from such websites might put you in danger. They might also attempt to steal your personal information, especially if a questionable website requires a payment. Thus, use an online VPN to always ensure that your connection to the internet is private, and no one can snoop on your communication. It is also one of the finest choices that help you bypass geographical barriers while offering absolute data security.
Elevate the scope of live collaboration
When the pandemic struck the world in 2020, no one knew that work from home would be a worldwide trend. It was adopted by almost every firm globally, which led to advancement in UX trends.
For instance, the adoption of video calling apps was at its peak that led to collaborative working. Moreover, businesses like real estate began providing virtual tours to their lead customers. In short, there were a lot of things going on to carry out the work.
As this trend is sure to rise in the future, you can also use these features and add some more UX and design elements to your website to make it look stunning and functional.
For example, you can add a common screen for all the people of a workgroup to use for tasks like editing, commenting, viewing, tagging, messaging, etc. You can add different avatars or colors for different users to use while working. It will make your website stand out.
Incorporate AR (Augmented Reality) features
If you remember Pokemon Go, you have engaged with AR at least once. And the technology is not just limited to gaming. It has found use in various real-life applications. Thus, making it one of the trends worth discussing on this list.
If we talk about the current solutions, apps like Snapchat and Instagram have endless AR filters that help in beautifying the images of the users. Brands like Gucci, Toyota, Ikea, and many more have also harnessed the power of AR to deliver cutting-edge customer experience to their users.
These brands have outdone themselves by using Augmented Reality. Similarly, you can also integrate this feature into your website to engage the users.
For instance, if you plan to launch a furniture website, let your users try your furniture in their homes. However, for this, you need to look for interfaces that can be easily adapted to the camera overlay of your phone, such as 3D pathing, dynamic labels, etc.
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