When most of us think about standard forms of business and other signage, we tend to think of above-ground items like storefront signs, banners and more. And while these are vital forms of advertising for many businesses, there’s another area that shouldn’t be forgotten: Floor signage and graphics.
Businesses today have a variety of options for quality floor signage and graphic design, including industry leaders like Signazon, who offer floor decals, floor stickers and more. What are some of the top ways today’s companies can utilize floor graphics to their daily benefit? Here are several.
For General Branding
While many of your top branding signage methods will be at eye level or above, what you place on the floor is just as important. People will be walking all over these signs for years to come, meaning that they’ll be enforcing your branding over and over again, reminding people of your company’s name, logo and marketing message.
Part of the benefit of floor signage is the fact that it can go literally anywhere. You can play around with some custom floor decals for your reception area, showroom space, waiting room and even work areas. Let people know who you are as they come into your business or as they’re on hold during calls.
Marketing and Advertising
In addition to reminding people who you are, you can use these kinds of floor signs to advertise your latest deals, specials or offers. You can custom design these signs so that they fit in perfectly with the rest of your branding material, including custom floor decals for things like male/female bathrooms and meeting rooms.
Many businesses utilize pop-up stores from time to time, especially during the holiday season. What better way to highlight these temporary spaces than with custom floor decals? You could even do something a little different and have your custom floor graphics lead customers to these pop-up stores throughout the year.
Directions and Wayfinding
In other situations, floor signage and graphics can be used for wayfinding purposes. If you’re in a large shopping mall, for example, custom floor decals would be the perfect solution for marking out walking paths between stores or leading customers to specific locations throughout the space.
As far as your office goes, custom floor decals can be great for directing employees to various meeting spaces throughout your business’s facility. Rather than having them learn the way on their own or risk getting lost, custom floor decals can be customized to your business.
For safety purposes, custom floor decals are great for marking out dangerous hazards like electrical panels and more throughout your building. These features may not be visible from eye level or above, but they will certainly stand out when people are looking down at the ground.
In fact, certain forms of floor signage might even be required by law, depending on your location. Check with local authorities for more information if you’re not sure whether custom floor decals are required by law.
If any kind of special event is being held at your business, custom floor decals will be great for highlighting these areas during the festivities. This could be anything from an active event space to a temporary pop-up store or game room.
Beyond events per se, custom floor stickers can also help to remind people of special occasions throughout the year. For example, you might install custom floor decals around your reception area to indicate where people should line up for the company holiday party or custom floor decals in the work areas to remind employees of their upcoming summer picnic.
Mix it Up Regularly
If you utilize any kind of floor signage or custom floor decals on a regular basis, it can also help to mix up your designs. Your custom floor graphics don’t have to be boring, repetitive marketing material. If you change these signs out on a regular basis, they’ll serve as great conversation starters for employees and customers alike.
For instance, custom floor decals can help promote a monthly drawing for custom giveaways. During the month of April, for example, you might design custom floor decals with a custom message to draw attention to a certain type of product your business is planning to release during that time. Or during the holiday season, custom floor signage would be great for highlighting a special deal or sale going on during that month.
A custom floor decal gives you many different options for branding, advertising and more, including effective temporary signage that can be changed out time and time again.