Creating the perfect site for your business is necessary for any company. If you are the business founder, you likely will not be the one completing the design. However, you will want to know how to build a website so you can help the developers.
The first thing you should know about building a website is that one person should not do it alone. Even web design firms will use a team of developers that include a designer, a couple of developers, an architect, and a salesman that understands SEO. When you have several people working on one project, you want to make sure you focus on the final project. There will be many differing opinions, but everyone should agree on the end goal.
Create a Plan
When you start work on a website, you will want to know your exact business goal and who you want to target. It is easy to get off track with ideas, so set hardlines for budget and milestones. Knowing the outline of items you want on the website and what is optional helps keep everyone focused. However, you will also want to be open to listening to new ideas.
Have a Brand Created
While many companies try to create a website and then a brand, but you should do it the other way around. You want to know your colors, logos, and slogans before you make something for the world to see. The worst thing you can do for your company is continuing to change the online look. This does not instill trust in your potential clients. Worse, it makes it harder for a development team to create a product you are happy with or that stays within your budget. Your first meeting with the project group should include your style and business guide.
Require Logic Models
You should always require your development team to provide a logic model before starting work on your website. These models show you they understand your overall business goals and your target audience. They also breakdown how they plan to them in creating design decisions. They can come in a variety of formats, including flow charts and spider webbing.
Remember that web design is complex, and many people will need to create them. This will require you to be flexible in the learning process. However, you will want to make sure you have hard lines in each aspect of the development. While you are not the expert, you are the one with the money. With that said, communicate with each member to feel like their voice matters and consider it when making decisions.
Creating a website requires everyone to be human and remember others are human too. Working as a team using these strategies is the best way to create a project you are happy with and everyone leaving the table happy. If you cannot work as a unit, your business will suffer. It will take time and patience, but worth the effort in the end.
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