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What is first party data in programmatic advertising?

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digital marketing, seo, google

Thanks to advertising about a product, goods, or service, people learn about the organization. And if everything is done correctly, they gradually begin to trust her and enjoy all the benefits of the product. To effectively manage advertising impressions and their target audience, business owners use the ad network. Advertising network integration helps to automate and simplify the process of advertising and tracking leads even more. What is it and what are its advantages, let’s analyze in this material.

Integration of the advertising network – what is it

Integration means reuniting into one whole, that is, combining advertising networks, projects, clients into a single conglomeration. This is very convenient for owners of multiple businesses, and allows you to track user priorities, the number of leads by ads, quickly calculate the income from ad impressions and build growth strategies. 

Agree, it would be inconvenient if the owner had to go to a different service to visit each site. It would occupy a lot of time, because everyone needs a personal approach. Accordingly, it is difficult to plan actions to increase traffic. It is much easier to do it on one site.

That’s why we created a special platform with the BidMind White label DSP solution, on which big business owners, advertisers and technology providers can work without complicating their lives. On the service, they can enjoy all the benefits of advertising, including a real-time view of customer actions.

When you need an advertising platform for business:

  • if there are many clients, there is a need to order their companies, to monitor their actions;
  • if there is a desire to scale the business;
  • for the structured management of all types of advertising;
  • tracking income growth and customer actions;
  • using a media planner based on the analysis of advertising requests.

In addition to advertising management and access to reports, customers get a portion of positive emotions. After all, on the BigMind site you can read the latest news in the field of advertising integration, expand your knowledge and increase the chances of success for a project or several businesses. There is an opportunity to create your own advertising platform and become its owner or use a profitable White Label offer.

Available solutions for integration into BigMind

We offer a transparent White Label solution to agencies and advertisers, technology providers on an existing platform. You don’t have to waste time creating it manually. It is already available, fully automated and waiting to be managed.

White Label provides integration for:

  • digital out-of-home advertising (DOOH);
  • digital audio;
  • connected TV;
  • mobile phones;
  • desktop computers.

You can use one of the solutions, or combine them all and use them for brand awareness. Digital out-of-home advertising, shown on televisions while watching programs and videos, is good because it allows you to determine the behavioral factors of the target audience, reach the desired audience with targeting and create an effective promotion strategy. Integration into mobile applications allows you to get user data and identify their interests, showing relevant native or banner ads. Programmatic tv advertising is highly effective because it isn’t skippable, and the user communicates with it on the level of emotion.

Advantages of the service platform and White Label solution

White Label offers a full set of business management tools, advanced targeting parameters and versatility. This approach distinguishes the platform from other advertising agencies. The client can track the traffic growth at any convenient time, view reports and set up the display of advertising. In addition, you can plan your actions thanks to the daily analysis of more than 10 billion advertising requests in real time.

Advantages of the advertising integration offer:

  • a cost-effective and efficient approach to using the platform, which excludes the need to create your own platform from scratch;
  • full control over what happens, including access to real-time reports;
  • Premium level of access to data, inventory, fraud protection and third-party providers services without additional charges.

If advertisers have questions about maintenance or just want to ensure the functionality and safety of the advertising platform, BigMind has a demo version. And for communication, there is a form where the business owner can introduce his detailed data, specifying the traffic and asking a specific question. Attentive managers will contact you immediately and consult you on all questions.

We should note that the service of advertising integration is proud of its achievements and satisfied customers, who have already increased the effectiveness of digital advertising with BidMind GeoNow function, became independent sites with White Label solution, and used all the possible options of our service. They trust us because their data is always protected by our partners Pixalate and DoubleVerify.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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