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What Is Mewing: the Latest Facial Fitness Trend

kokou adzo




Mewing, a term that’s been buzzing around beauty and health circles, has garnered significant attention in recent years. But what exactly is this trend that’s taking the world by storm?

Mewing is a technique that focuses on the proper positioning of the tongue against the roof of the mouth. This seemingly simple act, when done consistently, is believed to bring about a myriad of benefits, from a more defined jawline to improved facial symmetry. Its growing popularity is evident as more and more individuals, influencers, and even celebrities are discussing and showcasing their mewing journeys online.

The Origins of Mewing

Delving into the roots of mewing takes us back to the world of orthodontics and a particular figure who stands out in this narrative: Dr. John Mew.

Historical Background and the Science Behind It

The concept of mewing isn’t exactly new. Ancient civilizations have long recognized the importance of proper tongue posture, but it was Dr. John Mew who brought it to the forefront of modern orthodontics. He observed the relationship between facial structure, oral posture, and overall health.

Dr. John Mew and His Orthotropic Principles

Dr. Mew’s principles, known as orthotropics, revolve around guiding facial growth naturally. He believed that correct tongue posture, combined with proper oral habits from a young age, could lead to optimal facial development. His teachings emphasize the importance of the tongue’s role in shaping the face, influencing everything from jaw alignment to breathing patterns.

Mewing in the Digital Age

In today’s interconnected world, trends can spread like wildfire, and mewing is no exception. The digital age has played a pivotal role in catapulting mewing from a specialized orthodontic technique to a global phenomenon.

The Role of Social Media

Social media platforms have become the epicenters of beauty and health trends, and mewing has found its spotlight on these stages.

TikTok, YouTube, and Instagram: The Mewing Movement

Platforms like TikTok have seen countless users sharing their personal mewing journeys, often in the form of mewing before and after results videos. YouTube is brimming with tutorials, explanations, and success stories, while Instagram showcases visually striking results through photos and stories.

Influencers and Celebrities Join the Conversation

It’s not just everyday users who are talking about mewing. Several influencers and celebrities have either discussed or showcased their experiences with mewing, further amplifying its reach. Their endorsements and discussions have played a significant role in mewing’s surge in popularity.

From Niche Communities to Mainstream

Before mewing became the talk of the town, it was a topic of interest in more niche circles.

Online Forums: The Early Days of Mewing

Communities on platforms like Reddit and specialized health forums were among the first to delve deep into the world of mewing. Enthusiasts and early adopters would share their insights, experiences, and results, fostering a tight-knit community of mewing advocates.

The Shift to the Limelight

As more individuals began to see and share their results, the trend started to gain traction. What was once a topic discussed in niche online communities soon found its way to mainstream conversations. Today, mewing is not just an orthodontic technique; it’s a global trend that continues to grow in popularity.

The Science and Benefits of Mewing

While mewing’s rise in the digital age is undeniable, its popularity isn’t just based on viral trends. There’s a foundation of science and tangible benefits that have contributed to its widespread adoption.

1- Physical Benefits

Jawline Definition

One of the most celebrated outcomes of consistent mewing is a more defined and chiseled jawline. By maintaining proper tongue posture, individuals can influence the shape and structure of their jaw over time.

Improved Facial Symmetry

Mewing promotes even growth and development on both sides of the face, leading to enhanced facial balance and symmetry.

Breathing and Sleep Advancements

Beyond aesthetics, mewing can potentially aid in better breathing patterns. Proper tongue posture may reduce obstructions in the airway, possibly leading to improved sleep quality and reduced sleep disturbances.

2 – Psychological and Confidence Boosting Benefits

The Self-Esteem Connection

With physical improvements come psychological benefits. As individuals notice positive changes in their facial structure, many report a boost in self-esteem and overall confidence.

Personal Testimonials: Stories of Transformation

The internet is filled with personal stories and testimonials from individuals who’ve experienced not just physical, but also emotional and psychological transformations through mewing.


Mewing’s journey from niche orthodontic discussions to global trend status is a testament to its efficacy and the real-world benefits it offers. As with any practice, it’s crucial for individuals to do their research, understand the science, and approach it with informed expectations. The world of mewing is vast, and for those curious, it’s a journey worth exploring.


Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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