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Why a Proper Company Logo is the Key to Business Growth

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There are various factors to consider when starting a business, including the company name, target audience, internal structure, and branding, to mention a few. As any successful business owner will tell you, these critical decisions may make or ruin your company. If you make one minor mistake, you risk slipping into oblivion before you’ve even begun.


For the sake of this article, we’ll concentrate on one of the variables indicated above: branding. When you think about it, your company logo and brand are the first things people notice about you, so make sure it makes a positive first impression. According to a study published in the Journal of Consumer Research, a corporate emblem is considerably more essential than previously considered. This study revealed that everything from the design of a logo to the colors used affects how customers view a company and everything it has to offer.


Why does your business need a logo?

There are millions of companies for consumers to choose from, and some of them are guaranteed to be more appealing to you than others. If you love racing, a racing logo can help you stand out from the competitions. Companies have logos because they are trying to attract customers. In fact, it has been shown that when it comes to deciding on who you’re going to buy something from, companies with logos are often chosen over those without.


That said, logos will also help you attract investors. As previously mentioned, there are so many companies out there that it can be challenging to stand out, even if you have a great idea and product. Investors are constantly looking for new opportunities, but you’ll be immediately passed over for the next guy if you don’t present a professional image.


Let’s now take a look at more specific reasons why your company logo matters:


  1. Your logo helps explain your brand


This is probably the most obvious reason to have a logo, but it’s also one of the most important to understand. In order for your company to be successful, customers need to know what you do, what you care about, and what you value. Logos help to bring you, your company, and your brand to life. They’re what makes the connection between you, your product, and your customers.


  1. It makes a strong first impression


When you think about it, a first impression is significant. After all, the first time someone sees your company, it should leave a lasting impression on them. Your logo is a big part of that. It should be eye-catching, memorable, and in some cases, funny. A good logo can help you make a great first impression and quickly get people’s attention before even getting to know your business.


  1. It creates a professional image


Your logo should be professional and be representative of your company’s brand. Something that makes your business look like a fly-by-night, amateur operation is going to hurt you and your company. Professionalism is key in today’s market, and a logo plays a vital role in that.


  1. Fosters brand loyalty


When you create a professional, recognizable and memorable logo, you’ll be able to foster brand loyalty. People will feel loyal to your logo, and they will come to associate it with your business and the experience they have when they purchase from you.


  1. Helps your company gain exposure


Having a recognizable logo will help you gain exposure. You’ll be able to set yourself apart from the competition, and your brand will begin to come to mind for potential customers when they’re in a position to buy.




If you’re ready to take your business to the next level, it’s time to figure out how to get your company logo right. It can be challenging to come up with something that works, but if you’re persistent enough and put in enough time, it’s something you’re going to have to tackle sooner or later.

Crowdsourced logo design is a fun way for small businesses to get a custom logo affordably. 48hourslogo offers logo contests in 48 hours format. Just enter your design brief and you can get a dozen custom logo design ideas from many different designers. Choose the design you like and receive a complete logo package file from the designer. All other non-winning designs will automatically be entered into the premade 48hourslogo store that future clients can purchase directly from the designer and customize to create their own logo. 


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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