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Why Online Video Maker Apps Are Ruling Social Media

jean pierre fumey



Why Online Video Maker Apps Are Ruling Social Media

As the famous saying goes: content is king. Also, you’ll notice that video content has an edge over other content formats when it comes to digital marketing. For example, blog articles take too much time to read, and still images can’t say enough. In contrast, audio-visual content stimulates more senses. It provides better memory recall when people scroll through their social media news feeds. On top of that, videos deliver more in a shorter time frame while allowing people to see engaging visuals. As a result, viewers can understand the message and recognize the brand better.

Thankfully, online video maker software makes it easy for just about anyone to create a stunning video for social media.

Attract the Audience

Naturally, stunning social media videos generate attention. With a video maker, your audience will stop scrolling their news feeds, sit up, and enjoy what you made. Remember, you can only create a lot of engagement with high-quality video content. Unfortunately, with subpar materials, you can turn off and alienate followers on social media. Remember, people of the modern world have reduced attention spans, so they expect beautiful videos that don’t waste their time.

Surely, social media videos have become a crucial part of any brand’s long-term marketing strategy. After all, video drives a significant portion of internet traffic. Since most companies turn to low-cost video maker apps, you’ll find that these digital solutions rule social media. Just about anyone can easily set up an account and start using it to polish their video content to expand their presence on social media. Let’s dive in deep to see why these tools are trending.

Why Online Video Maker Apps Are Ruling Social Media 17

Cost-Efficient for Anyone

Back in the day, only large corporations can make a video commercial by paying top advertising companies for their skills, expertise, and equipment. Today, no matter what size your business is or what your niche is all about, you can leverage social media video marketing to expand your brand’s reach. Thanks to the flourishing pace of technology, you can use a video maker without breaking the bank to make stunning videos for:

  • Facebook
  • Instagram
  • Twitter
  • Snapchat
  • LinkedIn
  • Youtube

Notably, most online video makers have a free trial or a basic package that allows you to create what you want. Even with a limited budget, you can pay a tiny fee to enjoy a premium service. That’s still a lot cheaper than buying traditional video editing equipment. You can use your laptop, desktop, or any mobile device to create what you need with a video maker. You don’t have to buy high-tech equipment or pay for expensive software to craft your videos for social media.

Allows the Best Optimization

These online video maker apps allow you to optimize the limits of each social media platform. As a result, these digital tools ensure you create quality videos that really capture your audience’s attention. It entices them to watch as they scroll their social media profiles. For example, the Instagram main feed videos need to be square and 60 seconds long. Your video editor can help you create a nice clip with a 1:1 ratio. However, IG stories last for only 15 seconds, and these are best viewed in portrait mode. Your tool can also help you optimize using this orientation.

Moreover, an online video maker allows you to curate your content that’s fit for the social media app. To illustrate, you can use your tool to optimize sounds off for Facebook, as videos are muted when people scroll their news feed. Best of all, the editing tool assures you can put the best imagery that really captures attention. Remember, most of your videos’ value should be presented in the first 10 seconds so viewers will not get bored. With your tool, you can edit out the boring parts, get to your main point. You must ensure your video conveys your message to the audience.

Add Various Customization Features

Although most video makers online offer templates for super-easy editing, you can still give it your branding. This is vital for social media as you want your followers to see your personality and authenticity. Quality content that resonates with the audience holds their interest. Moreover, it sparks more engagements and conversations. Through a video maker, you can garner more likes, shares, and comments, assuring more leads and conversion rates. Take a look at the following elements that you can add to your digital solution:

  • Use video clips
  • Add stock photos
  • Incorporate animation
  • Add musical scoring
  • Include voice-over narrations
  • Leverage sound effects
  • Put typography
  • Utilize transitions
  • Play with backgrounds
  • Use pre-designed templates

Newbies Can Create Stunning Work of Art

Online video editors appeal to many avid social media users because of how easy they are to use. Undoubtedly it can be used for whether sharing personal or business content. Just about anyone can make creative video content that looks sleek, stylish, pristine, and professional. Only film and communication graduates could produce, direct, and edit videos in the good old days. However, with today’s modern video maker apps, you can edit videos even if you do not have design skills or technical talents.

Enormous Set of Features

The easy user interface of these apps makes it a breeze to create video content. You have the option to make it from scratch or use a template. The drag and drop features for adding effects, music, transitions, etc., make it all the more convenient. Best of all, most of these apps pave the way for on-the-go editing. Hence, you can use your mobile phone to edit your work anytime, anywhere. It makes it easy to embellish the pics or clips on your phone gallery, allowing you to turn them into stunning videos for social media.

Final Wrap Up

It’s a fact that modern citizens love watching videos on social media. Hence, you’ll find large audiences, groups, and communities on various social media platforms. For this reason, video makers are now an indispensable part of anyone’s social media experience. With the right tool, you can create stories that stand out in seconds. This digital solution assures you can generate engagement for your brand. In short, you can make amazing videos that showcase who you are to a broader audience and increase your followers count.


Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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