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World’s Most Prestigious Brands: Cvstos vs Parmigiani Fleurier

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A watch

The team behind a brand determines its success. Indeed employees can change the fortunes of the company almost overnight. Brands such as Cvstos and Parmigiani Fleurier have an untouchable reputation. They’re among the heaviest watchmaking hitters.


Cvstos Challenge Challenge Chrono II GT Men’s Watch

Cvstos is one of the prestigious brands because its extraordinary timepieces are unique in style. Antonio Terranova and Sassoun Sirmakes have been following the traditions of Swiss watchmaking when creating Cvstos watches. For the last 17 years, the duo and their team have been using ultra-modern techniques to create exceptional and exclusive designs. However, the luxury watchmaking brand still has a long way to go.

Like Cvstos, Parmigiani Fleurier is a small watch brand in Switzerland but with the most power. The watching brand supplies the most prestigious Parmigiani watches to the elite. The Sandoz Family Foundation produces everything in-house, including hands, cases, dials, and movements. It then supplies cases, components, and movements to other Swiss luxury watchmakers

Historically Parmigiani Fleurier is older than Cvstos. The two brands make luxury watches and are very popular. This review will help you pick the best brand for you.

·        Popularity

Cvstos produces nearly 2,500 watches a year, but the quantity is expected to change with the introduction of the Cvstos Metropolitan PS collection.

On the other hand, Parmigiani Fleurier makes 6,000 watches a year. The brand’s watches are handmade mean the team take a few hundred hours to put the pieces together. But both brands create exclusivity; thus, only a few thousand pieces are delivered to the market every year.

Although the two brands are not as popular as Rolex ad Zenith, they have made it to the list of luxury watchmaking companies. They both appear more frequently on the luxury watches search results.

·        Resale Value

Parmigiani Fleurier

Parmigiani Fleurier Kalpa Chronor Rose Gold Men’s Watch

People are hungry for luxury things, watches included. They want to invest in such items and probably for a profit or hedge against losses. Skilled collectors invest in timepieces from both famous and less well-known watchmakers.

Brands such as Cvstos and Parmigiani Fleurier have stable and high prices. They have limited watches in the market compared to high-volume luxury manufacturers such as Rolex, Cartier, Omega, Patek Philippe, Audemars Piguet, etc.

Also, their use of great exclusivity and ingenious technology stabilizes the resale prices of these watches. Although, a watch is just a watch, it’s the brand that leverages technology that makes the most of that.

·        Prices

The prices of luxury timepieces vary based on the brand. However, you can find authentic Swiss watches on at unbeatable prices. Here are some of prices for the two brands:

  • Cvstos Challenge Chrono II Men’s watch at &23,000
  • Cvstos Challenge III Chronograph at $23,850
  • Parmigiani Fleurier Kalpa at $42,050
  • Parmigiani Fleurier Kalparisma at $13,200

·        Collections

Cvstos produce luxury watches for men and women. The watchmaker combines bold and creative approaches when producing the most exquisite styles. Some of its Cvstos collections include:

  • Sealiner
  • Tourbillon
  • Jetliner
  • Re-belle
  • Chronograph

Parmigiani guarantees authenticity ad quality in its collections. It uses the finest gemstones to create the most beautiful watches. These collections include:

  • Tonda GT
  • Tonda PF
  • Tonda Metropolitaine
  • Toric


Cvstos and Parmigiani Fleurier are excellent watches. Cvstos is a relatively new luxury watchmaker and is slightly more affordable than Parmigiani watches. But both watches offer a great value; hence many luxury watch collectors invest in them because they maintain impressive accuracy.

I'm a passionate full-time blogger. I love writing about startups, how they can access key resources, avoid legal mistakes, respond to questions from angel investors as well as the reality check for startups. Continue reading my articles for more insight.

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