Every ecommerce site is on a mission to increase sales, but this is easier said than done, so it is important to take matters into your own hands with the right revenue-growing tactics.
To that end, here is just a small selection of hints on how to boost the amount of cash coming into your online store.
Using ecommerce analytics software
You cannot make any informed decisions about how to improve your site’s performance unless you actually have clear evidence about what is going wrong and where amendments need to be made.
This is where ecommerce analytics software comes into play, enabling you to leverage the data generated by your site to good effect, and express it in a digestible way so that you can take remedial action with confidence.
Check out this list of eCommerce analytics tools to get an idea of the kinds of programs that are most impactful for this purpose.
Appealing to mobile users
Most of your visitors will be using mobile devices to view your shopping site, so unless every page is optimized for portable phones and tablets, you could be missing out on thousands of sales opportunities each day.
While plenty of modern site-building solutions and web design agencies will offer mobile optimization as standard, it is also down to you to make sure that other elements of your site work in favor of smartphone users. For example, avoiding the use of high-res, inadequately compressed images is sensible, as slower mobile connections could otherwise hamper page load speeds significantly and result in increased bounce rates.
Broadening your product range
The more variety you are able to offer, the more successfully your online store will appeal to a wider audience.
In general, increasing the diversity of the products you stock is helpful so long as they are still within the remit of your industry niche and brand. Branching out an appropriate amount could capture more customers, and will allow you to compete more effectively against larger rivals.
Keeping in touch with existing customers
Winning over new customers is an expensive business, so it is much easier to rekindle relationships with people who have already interacted with your store in the past.
Communicating effectively with past customers through marketing emails is sensible, although it is also a balancing act; do not bombard them with messages too often, or leave large gaps between missives. Also remember to only send them promotional content which is relevant to their interests if you want to grow sales and revenues.
Leveraging social media
Social media is becoming more important as a marketing tool by the day, and you can use platforms like Instagram to connect with new and existing customers alike.
It all comes down to creating engaging content, with images and videos being especially attention-grabbing. In short, generate clicks and chase conversions in whatever way you can to enhance the prospects of your online store, and if one strategy is not working try something different.