5 Tips To Improve Product Packaging In A Pandemic

By now, you may have heard much already about the pandemic. Surely, this has brought about many changes to industries, but it may still be hard to imagine a future without its dire effects.

If you’re running or managing a business, you can’t wait until later to apply the necessary changes for improvement. You have to immediately, so your business not only floats and copes through the pandemic but also thrives.

Better Packaging Practices

One of the areas you can focus on improving is your product packaging and your chosen packaging supplier. Surely, there are modifications you can apply to make it more sustainable, cheaper, and also hygienic. Here are some tips to get started:

1. Shift Your Product Packaging Patterns

One of the biggest shifts in the buying patterns of customers is many more are purchasing from online shops because of their preference and fear of going out. However, others have no choice because physical shops may still be imposing limited customers in their locale.

If this is the case for your business, it’s important to customize your product packaging coming from Stanley Packaging and other reliable sources to adapt to the market’s shifting needs.

For example, if previously you didn’t do much to wrap vegetables you’re selling, now could be a great time to adjust, particularly for those buying theirs online and will need a delivery. In this way, you can protect the goods and have them arrived at their doorstep in good condition, just like how it would’ve been if they’re shopping physically.

2. Explore Models Of Other Businesses

It doesn’t hurt to take an example from other businesses selling similar products as yours. There’s no time to be overly competitive with others, given the hardships everyone’s going through. If you can learn a thing or two from other organizations which improved their packaging, then use their examples to your advantage.

There’s so much opportunity to learn about product packaging, and it’s not about just imitating. Rather, it’s about following the footsteps of those who have gone before to create a ripple effect in being more responsible to the community you belong to.

3. Have Your Packaging Meet Health And Safety Standards

Because of the pandemic and the possibility of the virus staying on surfaces for a long time, people are getting more conscious about sanitizing the parcels arriving on their doorstep.

Take the time to evaluate your product packaging if these enable easy sanitation by your customers. It’s important to take a personalized approach, depending on the products and services you’re selling.

You need to be able to show your customers you did everything you can to package your products in the best possible way to avoid any contamination while in transit.

4. Collaborate With Local Suppliers

Many people have lost their jobs because of the pandemic. If your business is still running and you’re able to pay your employees their wages, then you’re one of the lucky ones who truly made it. However, not everyone is as favored as you.

As a part of your social responsibility, you can collaborate with local suppliers for your packaging needs. If there are suppliers in your local area that closed down or have laid off employees because of the pandemic, now’s a good time for you to help others out.

In doing so, you’re not just helping a person have a job or a business get started again. You’re helping your local economy recover. Soon enough, you all could be on your way toward normalcy again.

5. Design For Sustainability

Lastly, don’t forget to maintain sustainability. Pandemic or not, your product packaging should always be eco-friendly. More so now the world is facing a crisis, don’t add up to this by having packaging destructive to the environment.

Also, be proactive enough to find ways not only to have sustainable packaging but also a cheaper option. When you’re able to lower the cost of packaging, you’re also reducing the shipping expenses your customers will have to pay. This is important given many people are also struggling financially because of the economic meltdown.

Conclusion

There are so many changes being experienced by the world today due to the pandemic. For instance, customers who may not have made pre-orders before are now doing so for the first time. If your business has never opened through an e-commerce medium before, now’s also a good time for you to venture into this platform.

If you’re still at a loss about how to get started in terms of your product packaging, the tips above can give you a head start.