When Websites Became Prompts: How to do LLMO & GEO

How the web quietly rewired itself for AI — and the tool that saw it coming

Once upon a homepage, being “visible online” meant getting indexed. Crawled. Ranked. Blue links on a white screen. The deal was simple: you write for humans, sprinkle in some metadata for bots, and Google plays matchmaker.

Then the web got rewritten — not by humans, but by the machines we trained to summarize us.

Large language models don’t index. They ingest.
They don’t scan your sitemap. They rewrite your content from memory.
And they don’t care if you ranked first — they care if you made sense.

Welcome to the AI Web: where content is no longer served but reused, rephrased, and regenerated — across contexts you’ll never see.

In this world, being online isn’t enough.
You have to be legible. Structurally. Semantically. Intelligently.
You have to speak machine.

And that’s where things start to fall apart — because the average website? It still thinks in HTML, not in embeddings. It talks to crawlers, not to copilots. It’s optimized for ranking, not reasoning.

But one tool quietly decided to change that.

It didn’t rehash SEO.
It didn’t slap on more tags.
It built a new protocol for being understood.

It’s called Geordy.

The Shift: From Indexed to Remembered

Search used to be about finding things.
Now it’s about knowing things.

And that means models like GPT, Claude, Gemini — they don’t just visit your site. They absorb it. Strip the layout. Skip the ads. Flatten the context. And if your content isn’t clearly labeled, structurally framed, and semantically precise?

Good luck being remembered.

This isn’t a theoretical shift. It’s already happening:

• AI assistants summarize your articles without ever sending traffic.
• Copilots recommend your products without needing your cart.
• LLMs answer your customers’ questions using someone else’s phrasing of your facts.

Your content is in the mix. But is it your version of it?

That’s not a search problem. That’s a formatting problem.
And formatting is where Geordy lives.

What Geordy Actually Does

At its core, Geordy AI takes your existing site — any URL — and rewrites it for the AI web.

It does this not by changing your site, but by generating a parallel universe of structured files that AI engines actually read and prefer. Think of it as a literary agent for your site — curating how your content is represented in AI memory.

It generates:

• llms.txt — A markdown file distilling your content’s soul, minus the noise.
• og.json — Not just for social previews, but for AI-powered summaries and representations.
• manifest.json — So LLMs know what your site is, not just what it says.
• humans.txt — Metadata about the humans behind the site (which models increasingly value).
• rss.xml — A signal of freshness, for models trained on staleness.

Each of these formats plays a different role, but together they form a kind of “machine interface” for your site — a fluent, richly structured metadata layer that turns your content from web pages into reference material.

It’s not optimization.
It’s clarification.

Why This Matters Now

There’s a growing gap between how content is published and how it’s interpreted. Most sites are still hoping Google crawls their nav. But LLMs don’t crawl. They consume. They summarize. They hallucinate.

And your content, without structure, becomes just another blurry signal in a trillion-token soup.

Geordy doesn’t fix this by guessing at SEO trends.
It fixes it by embracing what models actually need to understand you:

Clean input. Defined roles. Structured summaries. Machine-readable reasoning. That’s GEO (or as some prefer, LLMO)
Because in this new world, if you don’t provide that?
Someone else’s scraped version of you will.

Not an Add-On. A Translation Layer.

What makes Geordy interesting isn’t the tech — although it’s elegantly executed. What’s interesting is the philosophy:

It assumes your site is already valuable.
It assumes your content is worth remembering.
It just doesn’t assume the machines know how to read it yet.

So it builds the bridge — not to Google, but to the next generation of retrieval systems.

Not to SERPs, but to agents.
Not to rankings, but to responses.
Not to crawlers, but to completions.

And it does all this without asking you to change your stack, your CMS, or your workflow. It simply listens, generates, and deploys.

Which makes it feel less like a tool — and more like a quiet protocol upgrade.

A Final Thought (Before You Get Quoted by a Bot)

Every time a model answers a user’s question using words that vaguely resemble yours, there’s a small window of truth: you might’ve helped — but you’ll never know.

Geordy doesn’t promise attribution.
But it does increase your odds of being cited, quoted, or remembered correctly.

It doesn’t promise better rankings.
It promises better readings.

And in an internet where discovery is being replaced by summarization, that is the new visibility.

So don’t optimize harder.
Speak clearer.
And if you need a translator — you know its name.