The Journey of Mr. Asif Hasan in Building Ramsha Home as a Trusted Rugs and Home Furnishings Brand in the UAE

Rugs have always played an important role in homes, offering comfort, warmth, and visual balance to living spaces. In the UAE, the home furnishings market has grown rapidly over the years, driven by new homes, evolving lifestyles, and global design influence. Yet for a long time, rugs were treated as utility products rather than as elements of design, culture, or personal taste.

Most customers purchased rugs to fill a functional need, with limited attention to craftsmanship, aesthetics, or how they complemented interior spaces. When Mr. Asif Hasan identified this gap, he recognized an opportunity to go beyond conventional trading. His goal was to change how rugs and home décor were perceived by combining functionality with thoughtful design, quality materials, and long-term value.

This vision led to the foundation of Ramsha Home, built with a clear focus on elevating everyday home furnishings into curated lifestyle products. By prioritizing quality control, design consistency, and customer trust, Mr. Asif Hasan helped position rugs as an integral part of modern interiors rather than a secondary purchase.

Today, Ramsha Home stands as one of the UAE’s leading brands in rugs and home furnishings, serving thousands of homes across the region. In this leadership article, we explore how the brand began, the challenges it navigated, and the strategic decisions that shaped its growth into a trusted name in the market.

About Ramsha Home

Ramsha Home is one of the UAE’s leading rugs and home furnishings brands, trusted by families and businesses since its founding in 1993. Over the past three decades, the brand has played a key role in shaping the rugs and home décor market in the UAE and beyond, setting new benchmarks for quality, design, and reliability.

What started as a clear vision to change how rugs were perceived has grown into a brand that helped organize and elevate a largely unorganized market.

By introducing consistency, design-led collections, and dependable quality standards, Ramsha Home shifted customer preference from unbranded products to trusted, well-crafted brands. Today, it stands as a name that blends traditional craftsmanship with modern design, earning long-term trust across residential and commercial spaces.

With over 2,000 products to choose from, Ramsha Home offers one of the widest selections of premium rugs in the region. Customers can explore more than 6,500 colors and 1,000+ designs, along with options for handmade rugs and full customization.

Ramsha Home also specializes in custom rugs and carpets, allowing customers to design pieces tailored to their requirements, whether for residential spaces, offices, or large projects

The brand has successfully executed over 500 custom projects and continues to deliver excellence through a team of 300+ employees, offering  services including designing, color selection, site visits, measurement, and installation, making it easier for customers to bring style and comfort into their homes.

The brand’s in-house manufacturing units ensure quality and precision across different segments, including a Hand Tufted Unit, Braided Unit, and Hand Knotted Unit, and more, all supported by skilled artisans and advanced machinery. This combination of craftsmanship and technology guarantees unique products that stand out in both design and durability.

How the Vision for Ramsha Home Took Shape

This vision was driven by Mr. Asif Hasan, whose journey from working closely with artisans to building a globally recognized home décor brand reflects focus and long-term commitment.

He identified a clear problem in the market: customers found it difficult to access décor products that were both authentic and suited to modern homes. Quality was inconsistent, designs were outdated, and traditional craftsmanship rarely translated into everyday living.

Ramsha Home was created to address these gaps. The brand brought together reliable quality, skilled craftsmanship, and practical design, offering home décor that fits modern lifestyles while staying rooted in tradition.

“Ramsha Home is a reflection of timeless craftsmanship and style. With every product we create, we aim to make homes more beautiful and inspiring across the world.” – Asif Hasan, Founder at Ramsha Home.

What Ramsha Home Offers?

Ramsha Home brings a complete range of rugs, home furnishings, and furniture items designed to suit every style and space. With over 2,000 products available, the brand ensures that customers have endless options to choose from. Whether you want to add a touch of tradition or a modern accent, Ramsha Home has something for every home.

In rugs, the collection includes Handmade Rugs, Abstract Rugs, Woven Rugs, Jute Braided Rugs, Machine Made Rugs,, Novara Rugs, Shaggy Rugs, Leather Rugs, and many more.

Beyond rugs, the brand also offers cushions, poufs, throws, placemats, table runners, bed sheets, towels, furniture, and dozens of other home essentials. Each product reflects a blend of design, quality, and functionality, helping customers create spaces that are both beautiful and practical.

Building a Brand with a Long-Term Vision

For over 30 years, Ramsha Home has been a trusted name in rugs and home furnishings across the UAE. At a time when rugs were largely treated as basic commodities, the brand redefined them as products of style, cultural value, and modern living.

The market continues to change, and Ramsha Home has evolved with it. By introducing new designs, fresh styles, and expanded collections, the brand consistently responds to how homes and customer preferences are shifting.

Its team stays closely aligned with market trends and customer feedback, allowing the brand to adapt early and refine its offerings. With a strong foundation and a clear forward-looking approach, Ramsha Home remains focused on delivering quality, craftsmanship, and innovation that turn houses into homes, today and for the years ahead.