Tell us a few words about the founders and how the idea came
The idea of Adenlab came after 2 years of developing an algorithm that automated bidding for Google Shopping campaign. The solution, named at that time “Ads Pilot“, and part of the company Pricing Assistant, was aimed to serve E-commerce and Brands that were managing a high volume of products on Google Ads and that needed a high performing solution for their campaign.
“Ads Pilot” was growing and adding more solutions for managing the entire Google Ads account as well as other channels (Facebook, Amazon, Bing). It was time for “Ads Pilot” by Pricing Assistant to have its own history and become an independent company called Adenlab.
Adenlab became an independent company in 2019, with the aim to serve E-commerce and brands to develop their traffic and conversions through best in class campaigns with in house automation and data-oriented strategy.
Link to online video
Your products and services
Data: Tag Management and Google Analytics optimisation
Acquisition: Counseling and Managing SEA campaigns on Google, Facebook and Amazon
Your success factors
We develop bespoke solutions for SEA campaign as integrating Price, Promotion, Stock on textual ads, and that are connected real-time to the catalogue of the e-commerce.
We have a high expertise in e-commerce needs and catalogue optimisations.
Your factors differentiating and disruptive compared to the existing
We always think and develop technical solutions that will keep up ahead of the market, to make sure that our clients get the best solutions, advice, and to achieve their goals.
Your business model (how do you make money?)
We work on a fixed daily fee as well as on commission based on the budget spend and managed.
A few words about your competitors
Our competitors are bigger but less agile than Adenlab.
In general, SEA agencies rely on their traffic manager to satisfy their clients.
We, at Adenlab, we rely on our traffic manager, and for sure on the technology that we develop to ease the job and get more performances for our clients.
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