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Now4real transforms the web into a live environment

kokou adzo




Alessandro founded Now4real with the goal of enabling people to meet online while simply browsing the web. An entrepreneur and an executive, he has more than 20 years’ experience in real-time messaging and data streaming. He created Lightstreamer, a leading data push technology, used by hundreds of businesses in six continents, serving millions of end-users. Lightstreamer powers mission-critical applications in the financial services, aerospace, defence, media, and gaming verticals. Alessandro graduated in Computer Engineering at Politecnico di Milano and in General Management at SDA Bocconi. He started his career as a researcher and teacher at CEFRIEL. He worked for Par-Tec, where he designed several innovative trading platforms for different financial institutions. He is currently the CEO of both Lightstreamer and Now4real.

Link to online video 

Your products and services 

When visiting a website, people may be at home, in the office, on a train, or anywhere in the real world. But they are also on a web page. That page is like a virtual place where they may meet other people. However, traditionally a web visitor didn’t have any means to know if he or she was the only one on that page at that moment or if there was anyone else. With Now4real, web visitors can see in real-time how many people are actually displaying that page. And they can chat with one another. This way, web pages become live virtual places, and browsing the Web is like going around in the real world: wherever they are, people see if there are others around them (presence counters), and they have a chance to interact with them (pagechats).

Your success factors 

Site owners get.  many benefits by using Now4real: increase user engagement; boost user loyalty and return visits; rotate ads and optimize programmatic; get direct feedback from users; let users support each other; become an instant social network.

Your factors differentiating and disruptive compared to the existing 

We are creating a new market niche, blending real-time analytics and chats. This is a unique value proposition.

Your business model (how do you make money?)

Subscription-based plans.

A few words about your competitors

There is currently no direct competition.

Your website

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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