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How to Attract Talent to a Small Business

kokou adzo



attract talents to a small business

Attracting talent can be a huge challenge for a small business, especially if it is a startup. The top talent will usually be lured by the much larger companies that can offer higher salaries and have greater prestige. So, what can you do as a small business to attract the top talent to your business? Having skilled and hardworking staff is vital for success, so you will want to do all that you can to find talent for your business and there are a few tips to keep in mind that will help you to do this.

Offer Remote and Flexible Work

One of the best tips for attracting the top talent is to offer remote and flexible work. This is something that employees have come to expect now and will be appealing, plus if you can offer remote work then it also allows you to cast a much wider net when it comes to recruitment. Remote and flexible work can also bring a handful of other benefits so it is certainly worth considering if possible.


While you might not be able to offer the same salary that an employee could command at a much larger business (although it should be competitive), you can offer a range of perks to make your company more enticing. There are lots of good options here, including:

  • Time off
  • Social events
  • Gym memberships
  • Employee discounts and rewards

Use HR Software

HR software is helpful for every stage of managing your team, including hiring and onboarding. Zenefits is an HR company that provides all-in-one HR solutions that will help you to properly look after your team, which will ensure that your staff are kept happy.

Comfortable Office Environment

Employees spend most of their week at work, so you need to make sure that you are providing a comfortable office environment for them. This might include:

  • An open plan space
  • Lots of natural light
  • Ergonomic equipment and furniture
  • Plants
  • Tasteful yet neutral decor
  • A relaxed yet productive atmosphere

Career Development Opportunities

It is important to recognize that the talented employees are ones that will have aspirations to progress and grow their career. This is why you need to be able to offer the opportunity to develop their career within the company, including training, additional responsibilities and promoting from within.

Improve Your Brand Reputation

People want to take pride in the company that they work for, so you should do all that you can to improve your brand reputation. This might include:

  • Using digital marketing
  • Offering excellent customer service
  • Being green
  • Getting involved with the local community
  • Standing for an important cause

As you can see, there are a few ways that you can attract talent to your business and hopefully this will help to take your business forward. Attracting talent can be a huge issue for smaller businesses, but there are steps that you can take to attract hardworking and skilled employees to your business instead of the much larger brands.


Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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