As an online startup company, you have total control over your online store. If you design your online store correctly, you will connect with your customers and encourage them to make more purchases.
But how do you make an incredible online store that brings in the bucks? Please read on!
Great About Us Page
Did you only spend a few minutes throwing together your About Us page? Mistake! When a visitor clicks to your About Us page, that means they want to know about your company and want to see why they should do business with you.
This critical page should say what your startup is, your role, and what you offer to customers. Any type of social proof – including achievements, testimonials, and reviews – are good content to have on the About Us page. All of these elements are important for proving your expertise so working closely with a design agency Chicago might be a good idea.
Be sure you don’t squander the chance to gain customers. Vital information to have on the About Us page is:
- Contact information, including email address
- Physical address
- Social media links, such as Facebook, Linkedin Twitter, and Instagram
However, beware of putting TOO much information on your About Us. And don’t hide the Contact Us information. Most people expect the Contact Us should be at the bottom of the page.
Effective Web Design
It doesn’t matter if you have the best safety razors in the startup universe if you have a lousy website design. Your startup is in trouble if people get frustrated using your site and online store. A recent survey by Kissmetrics found that more than 90% of buyers think the visual appearance is the most vital factor when they purchase online.
To make your online store profitable, you can pay a lot for a great web design or do it yourself. Another option is to use made-to-order templates and customize them to your business needs. A site such as TemplateMonster can provide you with clean website designs, easy-to-use layouts, and the latest in web design.
Your page design elements should attract visitors with images that are full width and avoid distractions with too much text.
Partner With Other Startups
Giving your cash to a company you don’t know can be a risk to many consumers. You can bolster your online company’s reputation by showing the companies that partner with you. It isn’t necessary to work with IBM or Pepsi, but showing that you partner with small businesses can make people more likely to trust you. Other companies trust you, so why shouldn’t they, right?
Try to highlight your business partners on the homepage to show your strong reputation to all visitors. If you have tons of partners, show all of them. The more you have to show people, the better.
Provide Fantastic Online Support
Customers want to know you won’t disappear from the planet when they buy from you. Guarantee customer satisfaction and troubleshooting after they make a purchase. Also, offering consultations before they buy can make prospects more likely to buy.
The most helpful support system is live-chat that functions 24/7. This level of support can boost your sales by 10% or more, according to some surveys. If you cannot afford that, provide a service that is open during business hours.
Offer The Most Popular Payment Options
If you want to get paid and make more sales, make it easy to pay you. Offer as many popular payment options as you can.
Paypal.com is the most popular, but there are others to consider, including Apple Pay and Stripe.
Follow the tips above for your startup’s online store, and you are sure to find sales and conversions will rise.