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How to develop a netlinking strategy

jean pierre fumey



How to develop a netlinking strategy

Companies are racing to position themselves well because of the strong competition they’re facing today. For this, SEO strategies have quickly become the backbone of digital marketing. Among them is the netlinking campaign which is considered to be one of the most effective SEO techniques. However, implementing this type of strategy requires some knowledge. The post will tell you how you can go about that.

What is a netlinking strategy?

Netlinking is a strategy of collecting inbound hyperlinks needed in SEO. It involves inserting these backlinks in your blog posts or websites. When users find and click on them, they are directed to your platform.

Therefore, a netlinking campaign improves Google rankings and drives traffic to your website. Indeed, by now you know that Google algorithms rank sites with high-quality content and traffic at the top; this is what SEO means.

On the other hand, a new blog or website may not fully benefit from netlinking because of the insufficient unique and rich content. Further, Google penalizes websites with thin content or those that have stuffed keywords.

The search engine rules dictate the quality of your content as well as how you should use backlinks or keywords.

How to get backlinks for your netlinking strategy?

There are different solutions to your netlinking strategy. But to be brief, here are some ways to get backlinks:

  • Look at the top referral sources either offering you a backlink or liking to your content;
  • Form partnership with outbound links;
  • Use Google Search Console;
  • Spy on your competitors;
  • Produce skyscraper content;
  • Use infographics to capture backlinks.

You need to be cautious when applying these tactics because your goal is to collect healthy links that can drive your site’s traffic and improve search engine rankings. Next, you might be probably wondering to which page your inbound links should direct your visitors to. The advice is that it should direct them to your homepage and navigation to other content should be possible with minimum clicks.

How to properly prepare a netlinking strategy?

Collecting thousands of backlinks is worthless if you don’t have a plan of how you will use them. Actually, such an exercise can damage your brand reputation.

To get started, set the number of links that you are going to get as well as their quality. Take time and study the type of backlinks that your competitors are using. For instance, you can enter two or three keywords from your domain on Google and analyze the displayed results. Once that is defined, you will be able to build a good link profile. Google wants you to use natural links.

Finally, get links from highly reputable websites. This strategy will help you link to popular or trusted sites. In any case, you want to link to a site with high-quality content to help drive traffic to your site and improve your ranking.

Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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