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How to promote your startup? Know everything that you need!

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How to promote your startup

Have you launched your startup? Do you have an innovative product or service to offer? It is then time to turn to your marketing strategy, which is much more beneficial than the product itself.

Indeed, you can have the best product across the world and have the best service, but if you don’t pay enough attention to your marketing strategy, you won’t be able to market yourself. Today, with the development of marketing strategies, it is important to choose the one that will best suit your field of activity, your target customers, and of course, your product. Then, how to promote your startup? Let’s find out!

The different marketing strategies

As we have just specified above, having a good marketing strategy is very important to market yourself as a brand, or a product or a service. You must therefore attach great importance to your strategy and take enough time to think about it to choose the one that will make you gain a good reputation and increase your market share in your field. Worried about how to choose a marketing strategy? To choose the strategy that will help you reach your prospects more effectively, it is important to consider several criteria, including:

  • The nature of your project/product/service;
  • The attitude of your target customers;
  • Competing companies;
  • Market trends and news;
  • Product benefits etc.

The most important thing in a marketing strategy, whatever its nature, is to reach prospects, expand its network, help customers take the leap and buy, and succeed in retaining them.

In practice, what does it give?

All this is fine, but in practice what does it give? How can we put all this information into reality?

The goodies

One of the strategies that has borne fruit since its first appearance, and to this day is the Goodies.

Goodies are small gifts that a company offers for its customers, suppliers and partners, etc. These are usually small, inexpensive items that convey the brand image.

Note that there are different goodies to promote your brand:

  • Mugs;
  • Pens;
  • Personalized chocolate;
  • Agendas;
  • Calendars;
  • USB keys, etc.

These small objects help display all the information relating to your company: brand, logo, contact details, etc. Why should you opt for the goodies? Because it is an inexpensive and economical technique for small businesses, and it is just as effective since, given their nature, these objects move from one hand to another, thus conveying your information. Simple and efficient! In addition, you can adjust these goodies based on how important your customer is. There is something for all budgets and all types of customers!

Turn to the web!

Today, the internet is an integral part of our daily life. The majority of your customers are already online. The best marketing expert is the one who knows how to make himself known in the middle of his target audience in the internet. For that reason, you need to follow the following steps:

  • Create an optimized professional website;
  • Create accounts on social networks;
  • Work with the right marketing influencers.

Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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