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What you need to launch your business in 2021

jean pierre fumey



lancement de entreprise

The entrepreneurship world has evolved considerably in recent years because of the development of new technologies, political, economic and social changes.

In this article, we will evaluate the things you should consider when launching your business.

Find an insurance provider you can trust

Opening a bank account and purchasing an insurance policy are essential steps when starting a business. More and more banks have diversified their services and are offering insurance services to entrepreneurs. so it is advisable to start obtaining information from your personal banker.

It is good to note that some insurances have general offers but many specialize in areas, such as cybersecurity or heavy industry. Some offers are adapted to young business creators, while others target startups with insurance solutions to simplify their administrative procedures.

In addition, there are online insurance agents that help entrepreneurs select the most suitable insurance coverage. So you can request quotes online for insurance coverages that cover company equipment and employees against injuries when at work.

Keep your team motivated

In 2020 and 2021, many companies closed their business due to the pandemic. Such crises affect both the employer and their employees. In other instances, your employees may choose to resign from your company and go to work for your competitor. Thus, it’s important to minimize such turnovers. You can do that by hiring and paying salaries based on the employee’s experience and qualifications. You should also accept their feedback and incorporate their suggestion in your decision-making process to help them feel part of the organization, and stay motivated.

Additionally, create a budget for employees training and career development. Training enhances their skills which in the end improves their productivity and performance. In the long run, this can make the company more dynamic and more competitive.

Frequently update your market research

Although this health crisis has severely affected many companies, certain sectors are still thriving and are implementing new projects and innovative ideas. It is therefore important to regularly conduct market research in your sector to see what is happening around or across the world.

This will help you and your team avoid channeling obsolete products in the market. It will save time, energy and money you spend on production but instead use it innovating new products that your target audience wants. Many startups are still missing this step, which is essential for the sustainability of their business.

Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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