Local SEO is an online marketing strategy that helps local businesses increase visibility based on their geographic location.
Let’s take a freshly open New York restaurant as an example. Depending on the area, it may take months before they can attract enough customers to be viable. However, with the help of a well-designed local SEO strategy, the restaurant can attract a large number of customers from the first day.
That’s because people who look for “restaurants near me” will see it listed in the first results. But how exactly do you convince Google to list your business in the first results on the first page? Here are a few tips to get you started:
Invest in Good Quality Content
High-quality, unique, and engaging content is the best way to stand out in front of your target audience. In short, if people like what you post, they’ll engage with the brand, check out your offer, and test your products or services.
But it can be difficult to create content that converts with only the two or three people that cover your business’s marketing needs. This is one of the main reasons many companies work with SEO freelancers – it’s a way to bring in fresh content, from a new perspective, without spending a fortune on it.
In short, the way companies create content is changing. There is a lot more focus on search intent and content consumption, but there is also a need to experiment with other formats besides blog posts (like short-form video content).
The right type of content can bring more people into your store or coffee shop, as long as it is well-targeted and engaging.
Check Your Keywords
Keywords are still powerful tools for your SEO strategy, but you need to know how to find the right ones. For instance, if you’re trying to increase the number of appointments for your New York hairstyling salon, you should be using keywords that match the search intent of users who want to get a hairdo.
Now, keyword research is not really an easy thing to do. Plus, if you don’t know anything about SEO, it will be difficult to find the ones that work for your goal.
That’s why it’s best to work with local professionals on this one. New York-based SEO experts know the market and have plenty of experience working with companies in a similar situation.
Create a Google Business Profile Listing
Google Business is a platform where local businesses can list their address, offer, hours, contact information, and any other details that may attract the eye of possible customers. Plus, Business Profiles show up in Google Maps in the local results of Google Search when someone searches for relevant businesses in the area.
In a nutshell, the Google Business platform is the YellowPages of the internet. Plus, it’s not difficult to set up a profile, and you don’t need specialized help for it. However, it does help to have a 100% profile completion rate (Google favors these) and to add images and/or videos of your shop, products, menu, and so on.
It also helps to create an attractive business description and try to publish as frequently as possible. You can link to blog posts you’ve already published, or you can create new content to keep users engaged.
Also, it’s a great idea to encourage people to leave reviews on your Business Profile page. This is a clear indicator for Google that your business is appreciated, which will show in rankings.
Good content, well-researched keywords, and a fresh Google Business Profile will definitely help put your local business on the map. Still, this doesn’t mean you can forget about other SEO requirements or social media – you need to build a solid online reputation if you want to be successful!
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