The fashion industry impresses with a variety of brands and styles. Against the backdrop of numerous designer collections and ideas, the brand Sleeper stands out advantageously. Popularizing the culture of taking care of your comfort, this company offers comfortable and fashionable clothes, which have been in top sales for many years.
Read more about the concept of the brand and its products in our article.
Luxury loungewear: how it all began
The brand’s impressive history got its start in 2014. That’s when the company’s founders, Asya Varetsa and Kate Zubarieva, watched the good story “Curly Sue,” which inspired them to create a collection of multifunctional not-so-sleepwear black and white pajamas. What made the Sleeper PJs special was that they literally translated the idea of “Out of bed into the active vortex of everyday life.” You could wear them:
- to a stroll with friends;
- to a business meeting;
- to a party;
- to the office.
- and even on a romantic date.
The idea appealed to the fashion community so much that the brand was already being talked about in the pages of Vogue magazine a couple of months after its release.
Such a resounding success could not go without any effects. The popularity of pajamas allowed sleeper.com to expand and give the fashion world a multitude of multitasking suits, luxurious dresses, creative and definitely comfortable footwear options, swimwear, and accessories. The brand’s collections are regularly updated, and the only thing that remains unchanged is its popularity.
A few words about the Sleeper concept
The brand literally convinces women to think not only about beauty but also about their comfort, which is an integral part of self-love. Soft, pleasant to the touch materials (linen, viscose, silk, leather), comfortable styles, and luxurious colors unobtrusively popularize the ” Put yourself first ” concept.
Another fundamental feature of Sleeper is its focus on environmental friendliness and sustainable consumption. That’s why the brand’s products are handmade from easily recyclable materials. This helps to minimize production costs and achieve zero waste.
But let’s move on from theory to practice! Let’s take a closer look at the brand range.
Sleeper PJ and other sets
As mentioned earlier, it all started with pajamas. It was comfortable striped sets that gave impetus to further development of the brand.
What does Sleeper offer today?
One of the latest novelties, that have already conquered the hearts of thousands of fashionistas, was the Sleeper pajama Black tie. Comfortable pants with an elastic band and a slight flare will not restrict movement, and a long over-size turtleneck will keep you warm in bad weather. The elegant set is trimmed with detachable feathers around the cuffs, length of the pants and turtleneck is fashionable ¾.
The irresistible pajamas are available in three colors – black, emerald green, and hot pink.
Another successful example with similar, feathery decoration is the viscose pajamas from Party Collection. This luxury sleepwear set has a lot in common with the previous model:
- the top is an oversize format;
- ankle length pants;
- features detachable feathers.
A variety of colors (black, white, blue, red, pink Vichy, pink with red feathers, ash-gray) combined with removable trim, allow you to put completely different messages into the image – from the mood of restrained casual to flirting and even bold confidence.
Sizeless pajamas will be an example of spectacular restraint and versatility. Full-length pants, the top of the suit is like a jacket with long sleeves, which makes the outfit perfect for going to school or work. And its loose fit will be a great option for home wear or hosting guests at home.
The range of colors will also please you with a wide choice. In the catalog, you will find dusty pink, blue, mint, concrete color, and black and white stripes.
The Daily Sleeper knows better than anyone how important multifunctionality and versatility are in a closet. That’s why each brand’s pajamas can be worn as a single ensemble or in separate parts to combine them with jeans, skirts, classic pants, T-shirts, and other things. It’s largely thanks to this approach that the company’s pajamas haven’t left the fashion tops for years.
Suits: an unlimited array of creative solutions
As far as original stylistic solutions are concerned, the brand’s designers have no equals. Just look at the sleeper sets from the “space” line to be convinced of that. In outfits with creative names Saturn, Cosmos, Venus, and Stardust you will shine in the truest sense. The sparkling vibe is provided by a metallic thread woven into the costumes.
But the uniqueness of the design does not end with a specific effect. For example, Saturn’s tight leggings with an accent on the cuffs, combined with a loose top will allow, showing the advantageous features of the figure, to play on the volume contrast. And Venus, Stardust, and Cosmos pants flared from the knee will help not to lose activity for those who are in constant motion.
Opting for the Weekend Chic Set with leggings offers another interesting solution. Here the Daily Sleeper offers a cozy square-necked long-sleeved top with stylish leggings. Both the top and the pants can be adorned with feathers. You can wear the suit in blue, lavender, black or gray color to a party, outing with friends or spend a pleasant evening at home.
The range of summer linen suits is also rich. Among the brightest representatives of luxury loungewear:
- comfortable unisex sets with pockets;
- last season’s hit Dynasty with its luxurious blazer with wavy lapels and voluminous shoulders;
- flirty Rumba outfit with a cute tie-up top;
- A majestic Atlanta suit with ruffles and a characteristic tight bodice.
Find more in the brand Sleeper catalog on the company’s official website.
The genre diversity of dresses from Daily Sleeper
The designers’ versatility is revealed to the max when it comes to dresses.
For example, if you are looking for an evening dress, the brand’s catalog will helpfully offer you an Atlanta outfit with its puffy sleeves, maxi length, ruffles, and tight stretch bodice.
Interested in an understated yet irresistible midi? A moderately puffy skirt, a fitted bodice, aesthetically supporting the chest, which the Belle dress offers, would make you the queen of a social event or a business dinner.
Looking for a loose fit with the visual appeal of an outfit? And here the Sleeper brand will not leave your request unanswered. Loungewear Dress will please the fashionistas who value their comfort with its maxi length, small ruffles at the hem, long loose sleeves, and comfortable cuffs with ruffles with an elastic band.
For fans of flirty mini, sleeper com has provided a French Kiss Dress. Thin straps allow you to show the beauty of the shoulders and neck, and feather trim in the neckline and along the hem creates interesting accents.
Other sleeper.com products
One of the winning points of the popular lounge clothing brand is the range of beautiful yet comfortable shoes. The Daily Sleeper debunks the myth that the key to the style when it comes to shoes lies exclusively in a high heel. Sure, you will find black and pink mules with heels, but they will be comfortable, and stable.
Besides that, you will find comfortable silk ballet flats with bows, elegant leather sandals, soft cozy shearling slippers, and much more.
In addition to shoes, the famous pajama brand offers fashionable clutches and swimwear. Visit the official site right now and enjoy luxury practical novelties!
Written by Renee MacDougall
Bachelor’s degree in journalism and a seasoned high fashion enthusiast.
What I like most about contemporary fashion is that designers are finally slowly learning to combine convenience with beauty. I especially enjoy writing about young foreign brands, their insights into style are always fresh and interesting.
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