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Online marketing must-haves: A checklist

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With so many businesses to compete with and so much choice now available for consumers, online marketing has never been more tricky to master. However, if you can stick to this checklist of essentials, you can reap huge benefits and solidify your brand as an industry leader in no time!


Is your online marketing plan as good as it can be? Read on and see how prepared you are to capture attention and convert new business.


A plan of action

 Whether you’re launching in a matter of months or about to celebrate your tenth anniversary, your online business needs to always be heading toward a clear goal. A plan of action keeps everyone on the same page, pushing forward to the same place.


A digital media library

 The days of being snowed in under a pile of paperwork are long gone. But they’ve been replaced by data and content that’s scattered across multiple platforms. But by using digital media library software, you can keep all of your brand guidelines, images, videos, and more in one simple and safe place.


A website that’s easy to navigate

 Think of your website as a home. It needs to have strong foundations and you need to be able to move from room to room with ease. Your website is no different. People need to find exactly what they’re looking for quickly, or they’ll lose interest and head to a competitor instead.


A mobile-friendly approach to customers


More people are doing their online shopping on mobile devices. And in this fast-moving world of online commerce, if you’re not able to provide a fast and functioning mobile user experience, you’re already getting left behind.


A powerful brand identity


Can you summarize what your business is and what it stands for in a sentence or two? If not, it’s time to reassess your brand and figure out what matters most to you as a company. A strong brand identity can do more for your business than any marketing budget.


A strong social media presence


Nothing puts a customer off more than a social media feed that hasn’t been updated in months. Why? Because people immediately assume that you’re either out of business or out of touch. Either way, they won’t be giving you their time or money.


A unique selling point


Nothing separates you from the pack quite like a unique selling point, whether it’s faster service, a more advanced method of doing what you do, or simply having a fresher, younger tone of voice.


A section for glowing customer reviews


Sometimes it’s more effective to simply let your satisfied customers speak for themselves. Good reviews can provide unsure consumers with more peace of mind and give you that air of authenticity needed to succeed.


Articles and blogs that establish thought-leadership


It’s easier to gain trust and develop loyal customer relationships when you offer some kind of solution to a common problem. If people see you as a guide and strong voice, they’re more likely to trust your business faster.

Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

1 Comment

1 Comment

  1. Nir Shafrir

    04/10/2023 at 12:29 PM

    The points listed in this article are some of the basics that need to be taken into account when starting to work on your online marketing.
    As someone who’s been working in this industry for well over a decade, I do however think that “solidify your brand as an industry leader in no time!” is a bit of a stretch. The process is a long one, and you need to be creative, persistent and consistent in order to see results.

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