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Everything to Know about Private Label Products & How to Start White Labeling Business

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white labeling business

Have you ever seen products in cafes, bars, hair salons, etc. with their unique labeling? Well, chances are that they could be private label products as your nearby shop might not have manufactured those goods, but only sell them under their label.

White Labeling 101: What is It All about?

White Labeling (also known as private labeling) is a popular business model in which products are originally manufactured by a third party but are sold under the brand name and label of another company. This is unlike the original sales model in which a brand retains its identity while selling its products.

Ideally, you can find private label products on all kinds of online as well as brick and mortar stores. Let’s say you have visited a nearby hair salon and bought all sorts of products labeled under the salon’s name. Now, it’s possible that these white label products could be manufactured by any other company and the salon would have branded them accordingly.

How to Start Selling Private Label Products

In the last few years, it has become easier than ever to sell white label products online. Therefore, if you also want to start your private labeling business, then consider following this approach:

·  Market Research

Before you start any major business, it is important to perform extensive market research. To sell private label products, you need to explore three major verticals:

Product Supply: This will help you decide the products you want to sell, customizing fee, buying cost, and so on.

Branding: Once you have got the products, you need to know how you will customize them for your brand. It is recommended to have a rough estimate for the entire branding and packaging process in advance.

Marketing: If you are starting your brand from scratch, then you would have to spend a substantial amount on brand awareness and promotions.

·  Target Audience

After performing extensive research, you would know more about the market and how white labeling works. Now, you should try to understand the kind of brand you would like to create and the people you want to target your products to.

It is highly recommended to come up with the target demographics and estimated details about them (like their age, location, brand preferences, and so on).

·  Reliable Suppliers and Products

Once you know your audience, you can pick some reliable suppliers to start your business. You can directly collaborate with a single supplier or multiple brands if needed. It is highly recommended to go with a supplier that has experience in selling white label products.

From phone covers to fitness accessories and cosmetics to essential oils, there can be all kinds of products out there that you can sell under your brand. Personal trainers are offering their clients  white label supplements that complement their fitness goals, gamers are white labeling gaming accessories and promote it to their followers etc. You can research specific domains and pick the kind of products that would help you generate profitable results.

Pro Tip: Use DSers to Create a Profitable AliExpress Dropshipping Business

You might already know that Alibaba is one of the best places to find white label product suppliers. Though, if you directly want to venture into dropshipping, then you can also take the assistance of AliExpress. For this, you can explore DSers, which is the official AliExpress dropshipping tool.

DSers Homepage DSers

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DSers will let you explore thousand of AliExpress suppliers in numerous categories, all in one place. With its Supplier Optimizer feature, you can find the most profitable supplier for any product.

Also, the tool has features like automatic updates of order status or syncing of tracking numbers to save your time. You can also order products in a bulk, create custom bundles, and do so much more to organize your dropshipping store like a pro.

Final Word

There you go! I’m sure that after going through this post, you would be able to know more about private label products.

To come up with a successful white label business, you need to have profitable products and create a unique brand identity that would resonate with your audience. Besides that, you can also venture into a dropshipping business with a tool like DSers to be in direct control of your online store.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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