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Simple tips on how to write an essay on a marketing topic

jean pierre fumey



tips on how to write an essay on a marketing topic

If you are a student, you will have to write a persuasive essay sooner or later. The point of such papers is to demonstrate that you are assured of the topic and can take a strong stance, thus convincing the reader to follow you.

Marketing is a field where everything competes with one another. The more compelling you are, the higher the chances of making people follow your lead. Writing an essay on a marketing topic might be challenging. Not only do you have to meet the requirements, but you must also rely on credible sources and strive to convey the main message to the reader. But even if you think you can’t handle the task yourself, no need to impulsively turn to a persuasive essay writing service. Read the list of tips, and you will get why.

Analyze the Topic

Every writing starts with understanding the topic. It is vital to know what you are required to write about. Marketing topics must be thoroughly analyzed. If an educator assigned you the topic, your job is to find out what it requires. Look at keywords and identify what they mean. The topic can require analyzing, comparing and contrasting, defining, explaining, etc.

In turn, if you get the freedom of choice and select any topic related to marketing, it can accelerate the writing process tremendously. However, make sure it pertains to your class. Suppose you can choose the topic. In that case, consider asking yourself these questions:

  • Is my topic related to the class?
  • Is it worth writing about?
  • Can I find reliable sources on the topic?
  • Will it be useful for the audience?

These are basic questions you have to answer before delving into writing. They will help you understand whether your topic correlates with what you study during classes.


Craft a Thesis Statement

The next step is defining your thesis statement for a marketing paper. A thesis statement is a roadmap that shows the direction you follow. Plus, it prevents you from writing additional and redundant information within the essay. Learn more about the topic you are writing about. Surf the net and look for some sources. Read various perspectives and jot down ideas.

Later, narrow down the list of concepts and come up with the most powerful ones. If you are stuck with developing ideas, try brainstorming techniques. Using any method will help you find out what to write about. The most prevalent and helpful, though, are mapping, clustering, and freewriting.

Research Frameworks

Every compelling work relies on widely accepted and known theories. Marketing is not an exception. When approaching an essay, look at logical frameworks by experts in the field. Whatever you write about-be it direct marketing, video marketing, content marketing, or even a marketing environment-you have to apply some existing theories.

Needless to say that checking the corporations that operate within the industry is essential. It can help you analyze and evaluate their position in the market, influence, and sales. However, building marketplace advantages, business strategies, or tactics without applying existing theories is unattainable.

You don’t necessarily have to dig up the entire Internet to find theories and apply them to your work. Keep your strategy simple. Look for famous researchers, such as Philip Kotler or Michael Porter. Learn their approaches and analyze whether they pertain to what you want to write. Besides, you must also compile a list of reference materials. They can be books, research papers, articles, etc. The list can be limitless, but don’t forget to meet the requirements.

If your teacher asked to use three sources, in no way should you add more. Check the most credible publishing houses, like Harvard, Oxford, and Cambridge. Also, Google Scholar, JSTOR, and ResearchGate might be of assistance. Remember to use updated sources, i.e., those published no more than five years from now.

Once you have a thesis statement and a list of necessary sources, you can outline the paper. An outline serves as a plan for the entire essay. It helps put order to your arguments and makes you organized and accurate. This plan doesn’t have an established pattern, which means you can create it in a way you like.

Check Case Studies

Most of us need motivation to get started. Marketing essay writing can be a pain in the neck. Although the structure may be clear, the question of how to write it convincingly might arise. This can lead to writer’s block, which results in total disorientation. Looking at case studies may help. Read similar case studies and analyze the language and logic presented by the writers. Evaluate their content and check whether it is compelling. Scrutinize the structures used to boost the paper’s coherence.

Draft The Paper

There are no lengthy explanations with regard to drafting the paper. You just do it and leave the essay aside. Don’t pay attention to potential typos, grammar, and punctuation mistakes. Your goal’s to finish the paper quickly and rest from it. You can set the timer for drafting particular parts (an introduction, a body, a conclusion). When you complete the first version, take a break. If you have enough time, sleep on it. If not, several hours will do.

Edit Your Work

Reapproach your work. Read it carefully. You can even do that aloud. Check what disturbs you in terms of vocab and logic. Correct the errors. If you are unsure about the correctness, read your piece backward, starting from the last sentence. Finally, make sure to utilize extra tools to boost your essay’s readability and persuasiveness. Grammarly, Thesaurus, and Hemingway Editor are the three predominant apps every expert writer uses daily. Make it your habit, too. Otherwise, reach out to an essay writing service to have a real person proofread your paper – it’s easier for us to spot errors in other people’s texts than it is on our own.

Final Words

Impressive marketing relies on outstanding writing. If you are about to write a paper on a marketing topic, glance at the mentioned tips. They will help you gather, process, and use the necessary data and write an impeccable piece that will definitely persuade the readers.


Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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