Any business that wants to continue thriving during the COVID-19 pandemic needs to rethink its digital marketing strategy. One of the most tested and reliable methods of boosting your business’ visibility on the internet is optimizing your website for search engines. SEO is even more necessary if you want to target an international audience.
Search Engine Optimization is a very broad topic to learn, and it may take you a couple of months or even years to discover the best strategies to implement in your website. Trying to do SEO on your own might be cheaper in the short run, but the long-term implications may not be good for your business.
In today’s article, I will discuss the benefits of using an international SEO agency to grow your small business’ website during the pandemic.
It will broaden your customer base.
International SEO agencies like Eskimoz have experience working in different markets across the globe, which makes it easier for them to implement strategies that target a broader market. One of the full-time tasks for these agencies is doing research about audiences in several countries, which gives them a starting point while implement SEO strategies on your website.
For instance, if you are in the UK, it might be hard for you to know the market needs of France or Spain. Not having this kind of information makes it a complex job for you to target such audiences with your SEO strategies. So, if you are looking at creating a balanced SEO strategy that targets more than one country, then hiring an international SEO Agency is the way to go.
More time to concentrate on your core business
During this pandemic, your business needs to have as much time as possible to concentrate on its core business. Businesses that will thrive during these times are those that can innovate, and create solutions that meet the changing needs of their customers. Hiring an international SEO agency will give you more time to focus on doing that.
Consistency in international digital marketing
One of the major challenges that small businesses face while trying to target customers beyond their country is the lack of consistency in marketing. Pushing your brand in several countries is not as easy as many people may think. International brand marketing will require hiring an agency that does this as their full-time job.
It helps build a good brand image for your business on an international level
The image of your brand is not only affected by the quality of services/products you offer. The way you present your brand to your target audience will also affect your brand’s image. The knowledge of what your target audience needs is always the starting point while implementing a marketing strategy. Getting this kind of information on an international level is costly and time-consuming.
So, it is always best to hire an international SEO agency that already has resources allocated to doing this kind of research for you.
For most businesses, the objective of implementing an international brand marketing strategy is to get more conversions. When you hand over the task of international SEO to an agency that is experienced at doing this kind of work, you will likely generate more conversions since you are now targeting a bigger audience.
Hiring an international SEO agency may look costly in the short term, but the long-term rewards are worth the investment. The fact that these agencies hire digital marketers and web development experts from various countries make it easier for them to implement a balanced SEO strategy that works for more than one country.