The 9 Best PR Agencies for Startups in 2025

Public relations firms across the country help startups gain visibility and build a strong brand identity that can be crucial for success. Top PR firms play a vital role in helping startups establish themselves in their industries. Choosing the right PR firm to support your startup can be a challenging task. Entrepreneurs need to consider how a particular PR firm may perform for their specific needs, securing valuable media coverage and helping the startup connect with its target audience.

For PR firms, working with startups can be particularly challenging because they often come with limited resources or lack fully developed strategies for brand building and securing media attention.

When it comes to partnering with the best PR agencies, startup companies in 2025 should look to the following options. These companies have stellar track records for brand-new businesses seeking to make an impact. From boutique PR services specializing in influencer marketing and tech PR to large firms with years of experience working with startups, these are the best PR firms for startups seeking a tailored plan for growth and brand recognition.

1. Otter PR: Best PR firm for thought leaders and entrepreneurs

Since its founding in 2020, Otter PR has become one of the most awarded PR firms in the U.S., garnering national recognition as a leading PR firm from Inc. 5000, UF’s Gator100, and the Stevie Awards. A USA Today feature also named it a top public relations agency helping brands lead in a changing media landscape.

Specializing in media placements, strategic communication, startup strategy, SEO, reputation management, and enhanced visibility, Otter PR is a results-driven and focused on building brands. Otter PR’s proprietary OTR™ method (Own The Relationship) focuses on long-term journalist relationships, proactive newsjacking, and media calendar strategies.

When it comes to scaling influence and enhancing the public image of a startup, the experienced staff at Otter PR has become the nation’s go-to experts.

2. PANblast: Best PR firm for B2B SaaS brands

Formerly known as BLAST Media, PANblast specializes in digital PR for B2B SaaS companies, many of which are startups. By leveraging its knowledge of the SaaS space, PANblast has successfully associated its brand with both micro- and macro-level conversations within the SaaS sector.

Working with a deep understanding of the unique challenges of SaaS, PANblast shows that sometimes it pays to be niche.

3. Firecracker PR: Best PR firm for technology companies

Relentlessly focused on media coverage for startups, Firecracker PR has a proven 5-step process that “ignites” awareness for technology companies. With digital media relations and content marketing expertise, Firecracker PR works with a singular focus: to be the tech PR agency that gets its clients recognized.

Firecracker PR’s team comprises experts in promotion, thought leadership, and newsjacking, assuring each technology startup they strategize for gets all eyes on their business.

4. Allison Worldwide: Best PR firm for digital impact

A global company specializing in creative communication, Allison Worldwide (dba “Allison”) prides itself on driving growth, innovation, and positive change for clients of all sizes, including startups. The firm focuses not just on getting its clients noticed, but also on being sought after.

Allison is all about big ideas with a bigger impact. With their expertise behind a campaign, the strategy is sure to be one that thinks outside of the box.

5. Ogilvy Public Relations: Best PR firm for healthcare brands

A globally recognized name, Ogilvy PR specializes in public relations for healthcare and technology companies. With a specialization in organic PR wins and handling promotions for a wide range of notable brands, Ogilvy creates deep impact for iconic brands and can do the same for startups.

Ogilvy not only wants to help brands get noticed, but also wants to inspire them to make a positive impact on the world.

6. BlueFocus Group: Best PR firm for global marketing

Helping brands grow from the inside out is BlueFocus Group’s specialty — a perfect approach for startups. With a proven track record of helping entrepreneurs gain insight into how customers think and craft the best global PR strategy possible, BlueFocus helps startups navigate the often complex world of big data and social networks.

The BlueFocus team is well-versed in metaverse marketing, digital advertising, and omnichannel marketing applications, making them an excellent option for tech startups seeking to stay at the cutting edge.

7. BIGfish Public Relations: Best PR firm for industry disruption

An award-winning boutique PR firm, BIGfish PR helps its startup clients build awareness and disrupt their industries through thoughtful and thorough storytelling and strategic earned media campaigns.

A top public relations firm for innovative startups, BIGfish focuses on core audiences for its clients and helps forward-thinking companies gain media attention from those who matter most.

8. Propllr: Best PR firm for B2B technology businesses

A strategic PR company serving B2B tech companies, Propllr helps startups shorten long sales cycles, attract customers and top talent, and secure investors — all critical for startups looking to make a big impact.

Propllr’s approach is “trust-first,” helping high-growth companies build greater brand authority, establish credibility, develop an engaged community, and gain much-needed momentum. For Propllr’s clients, trust helps them grow and can change the game for startup clients.

9. Silver Telegram: Best PR firm for crowdfunding exposure

Specializing in earning media exposure for startups, Silver Telegram has helped startups run crowdfunding campaigns and maximize media exposure for brands just entering the market. For startups, Silver Telegram has everything they need to launch and make a major impact in their target industry.

Serving a diverse field of companies — from video games to tech breakthroughs — Silver Telegram has an established reputation for elevating brand awareness for startups and helping them succeed from “Day Zero.”

Choosing the right PR agency for your startup

Choosing the right startup PR partner can be a make-or-break moment for startups trying to break through the noise in a crowded business landscape. When seeking to partner with the best PR firm possible, startups should:

• Find a firm that understands and has the ability to help it meet its PR goals.
• Evaluate each agency’s track record with other startups similar to their business model.
• Consider how the agency values earned media compared to paid placements.
• Prioritize firms with award recognition and proven case studies.

The nine firms listed here stand as shining examples for startups seeking PR experts who can help them tell their story and build brand awareness as they grow. By considering the benefits of traditional PR, specialty PR, top tech PR, and measurable results from all options, entrepreneurs can choose the right PR partner to reach their business goals.