3 examples of how strategic partnerships boost your brand success

Partnerships can play a crucial role in expanding a brand’s reach and enhancing its credibility. For EXR, the virtual rowing app, collaborations with key industry players have helped establish the brand as a leader in the fitness market. When executed well, strategic partnerships can reach new audiences, improve customer experiences, and facilitate marketing efforts. Below are three examples of how strategic partnerships have contributed to EXR’s success.

1. Reaching new audiences with international organizations

To grow a brand, attracting new users is essential. By partnering with British Rowing, EXR gains exposure to a large audience of passionate rowers. This collaboration not only brings credibility to the app but also introduces it to rowing clubs, coaches, and athletes who may not have otherwise discovered it. Through British Rowing’s support, EXR is endorsed as an innovative indoor rowing training tool on its websites, social media and newsletters.

By partnering with a respected governing body, EXR benefits from the trust and recognition associated with British Rowing. The partnership allows EXR to tap into a loyal and dedicated community that seeks high-quality training solutions, resulting in increased brand awareness.

2. Offering all-round solutions with manufacturers

Brands constantly strive to offer empowering solutions on all levels. By partnering with RP3 Rowing, an innovative leader in dynamic rowing machines, EXR co-developed the RP3 Aqua rowing machine. This collaboration integrates RP3 Rowing’s high-quality hardware with EXR’s pre-installed software, delivering an unparalleled all-in-one rowing experience.

The partnership ensures that customers receive a ready-to-use setup that enhances their workouts with realistic rowing motions and immersive online workouts. By bundling software and hardware together, EXR and RP3 Rowing eliminate compatibility concerns while improving customer satisfaction. Additionally, the collaboration enables both companies to reach each other’s customer bases, resulting in greater exposure and increased sales.

The pre-installed EXR application provides fun workouts on the RP3 Aqua rower

3. Encouraging word of mouth with partner applications

Social proof is a powerful marketing tool, and EXR leverages it through its partnership with Strava, a leading fitness tracking platform. By allowing users to sync their EXR workouts with Strava, rowers can share their progress, compare stats with friends, and gain motivation from their community. This organic visibility boosts EXR’s credibility and encourages more people to give it a try.

Integrating with Strava also allows EXR to engage users who are already active in fitness communities. When athletes see their peers using EXR for training, they are more likely to explore and adopt the app themselves. The partnership enhances user engagement, fosters a sense of community, and increases brand recognition through organic social sharing.

4. Conclusion

Strategic partnerships play a significant role in a brand’s growth, helping it reach new audiences, provide a well-rounded experience, and encourage word-of-mouth marketing. By collaborating with famous brands like British Rowing, RP3 Rowing, and Strava, the EXR app continues to establish itself as a leader in virtual rowing, making indoor training more engaging and effective for rowers worldwide.

Author :
Ami Kucharek holds a Master’s in Multilingual Professional Communication and specializes in leveraging storytelling and data-driven strategies to optimize brand performance.