When you want to promote yourself online, many people tell you that you need help with social media platforms.
Whether you want to try to get more exposure over the internet or connect with your fans, friends, family, or customers, or improve your online reputation for everything like that, social networking profiles are your way to achieve all of it.
Unless you have a big site associated with your name like Neil Patel, your social media profile will appear as the first result that Google shows when someone searches for something related to you.
It would be best to start thinking about each of your social media profiles created as a landing page for all your brands. The landing page is possibly the first thing that one would encounter when going through your brand. And as you would want to make an imposing first impression to all your new and interested visitors who would love to know more about you and your brand and its services, there is no better way to do that than video marketing tools.
Here are the best six ways to promote your social media profiles with the help of videos.
Do Experiments with Video Lengths
When it comes to making an ideal video duration, many things depend on the type of Video you would like to share with your online audience. But when you do testing with different video lengths, you would get an idea of what would work the best for your social media.
Therefore, when you start shooting and editing your video, you should know the maximum video lengths as per the platform where you are going to post your Video.
The proper video lengths that popular social media platform provides you:
- Facebook: 120 minutes
- Twitter allows you to keep your Video under 30 seconds
- Instagram: 60 seconds
- Snapchat: 10 seconds
You do not have to reach the maximum time length, but you cannot go over it. Suppose you want to get around the maximum video duration on the social media platform. In that case, you can post a link to a YouTube video where there is no time limit of video duration.
Create a How-To Video about Your Services
How-to videos are viral all over the social media platform. It does not matter if you are teaching your viewers how to make a fluffy German pancake or if you are demonstrating some clever life hacks or just showing how to use your brand products and services.
You should also keep your content fit into a short video to make you perform better over the internet. You can use video editing tools to make your visual quality of the Video to be top-notch.
How to do videos is an excellent opportunity to promote your services and product without being very heavy-handed. Many people like watching how-to-do videos as they are incredibly effective; they also offer you value while promoting the product and services.
They are a great way to promote your social media profile as the online audience highly likes them.
Try To Grab the Attention of Your Audience As Quickly As You Can
It’s very vital to grab the audience’s attention with the first seconds of the Video. All you need to do is capture viewers’ interest within the first 10 seconds or even less, or else your audience will stop watching your video and move on to something altogether. Therefore, that will force you to be concise to get right at the point of what message you want to send to your audience with your Video.
In the first few seconds of the video, the viewers should tell what the Video will be about and what solution the Video provides for a problem.
Hooks are essential things for capturing interest as they explain why the audience should care about watching the video till the end. Therefore, you should place hooks within the first few seconds of the Video to not give your audience a chance to scroll down.
Always Add Subtitles
All the social media connects all the users, and there may not be any contact otherwise. When you add subtitles to your videos, you let your audiences watch them on any device that they please, even if they are in a place where they can not play the sound.
Another important thing that happens when you add video subtitles when you allow those who have a hearing impairment to watch the Video and who want to get all the information.
Plus, it is straightforward to add subtitles to videos from your laptop or computer. There are some captioning services that can help you.
You can also add subtitles to your Facebook videos by just uploading SRT files with the Video.
Live videos can let businesses and users broadcast videos to the audience in real-time from any device as users feel comfortable. You can even see the numbers of users watching, and the audience can also comment on the videos. You even have the option to address comments directly as the video plays on the social media platform.
It is known that many audiences spend more than 3x of their time watching live videos than videos that are pre-made.
Usually, people automatically opt for the notification when someone they like and follow goes live, which helps in increasing the visibility of a profile over the internet.
Once a live video is completed, you can save your live video to the timeline of the social media platform so that your audience who have missed the live video will see it later.
Always Optimize Your Auto-Play
Almost all the social media platforms which are well-known give their users an option of AutoPlay. That means when the audience decides to scroll through their feed, your video should automatically appear and play by their screen. This supports your users to watch your videos as it is already playing.
Another essential thing is to include feature movement within the first few moments of the video to increase the Auto-play feature and grab the audience’s attention.
Managing social media profiles can be difficult, but if you put your mind and creativity into your videos, nothing stops you from making your videos and brand go viral over the internet. All you need is a little bit of passion and content for your profile, planned out and executed perfectly to increase your reach over the social media pages.
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