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What Instagram Tools do Marketers Use?

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Instagram Tools

Instagram is one powerful social platform businesses use to market their brand, products, and services. With over a billion monthly active users creating over 500 million stories every day, instagram contests is the perfect tool for the brands that want to stand out.

Indeed the platform has robust features to help you generate high-quality content; however, experts have developed 5 great tools to enhance them. The tools help marketers improve their Instagram marketing strategy and attract more followers.

Top 5 Instagram Marketing Tools

1.    Iconosquare

The tool enhances Instagram performance by providing in-depth analytics insights. Iconosquare comes with publishing, monitoring, and analytic features. Further, it tracks engagement data and helps you discover crucial audience insights.

You can mine a lot of details about your clients using this tool, including their location, age, language, and much more. This information helps you create content that appeals to the target audience and optimize your targeting efforts.

It also allows you to monitor what the audience says or feel about your brand so that you can provide real-time responses even in situations where you’re not tagged in the conversations. The best part of this tool is that you can easily identify Instagram influencers for your business because the tool gives you a suggestion about the relevant ones you can connect with and use to market your brand on this platform.

2.    VSCO

Visuals are important in Instagram, so you must create high-quality imagery for your brand to stand out. Photo editing tools such as VSCO enable you to create beautiful and artistic photos, especially when you’re not happy with the default filters that Instagram provides.

The tool has many free filters and a great set of editing tools. However, you must upgrade your membership in order to access more than 130 prebuilt and advanced editing tools.

3.    Canva

Instagram is an excellent platform for visual marketing; however, it requires original graphics, photos, and videos. Canva has built-in templates to help you customize your visuals according to your needs. Further, the templates are available in dimensions that fit various social media posts requirements, so you just start immediately.

Additionally, the tool gives you the freedom to create images from scratch or with custom dimensions that you desire. Canva has different themes that you can choose from when creating your Instagram graphic. You can also customize the template with elements, text, and photos as much as you need.

4.    Later

This scheduling tool is accessible to startups, small businesses, and solo marketers. Beginners can easily create post schedules with the tool’s visual content calendar. They can also quickly import their media files from their phone, laptop, Google Drive, or Dropbox.

Instagram influencers that manage multiple Instagram accounts can easily create a separate content library for each organization. Further, marketers can quickly find user-generated content by hashtag using the content discovery feature from Later.

5.    SocialRank

Understanding your audience is one of the crucial things a marketer needs. You can’t create engaging content that resonates with them when you don’t understand them. SocialRank is a tool that helps you understand as well as manage your audience on social media.

You can discover your brand’s engaged and valuable followers and recognize them. You can also discover and convert the most influential fans into your brand loyal advocates. It’s also easy to search and find people with certain interests using specific keywords in their bios.

Additional filter options that you can use are locations, activity, verification status, organization, or interests. Another advantage is filtering and saving these results in another folder for later use is possible.

Final Thoughts

Instagram is a popular social platform that marketers can use to create brand awareness. The 5 featured tools will help you generate highly engaging and quality content as well as schedule to publish them at the right times.

The analytic insights you obtain from these tools can help you understand how your content is performing, and your audience feels about them. This will help you generate engaging content and appoint influential fans as your brand ambassador.

Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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