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Why is content localization so important?

What is content localization? What does it actually involve? The answers to these questions are in this latest article, all about localization services.

jean pierre fumey



content localization

What localization involves

As you develop your business, you will definitely think about expanding abroad. Marketing in a different region can be challenging, not only because your target audience speaks a different language than you but because you are also setting foot in a different culture. To engage your new users, you need to approach them in style. This is where localization comes into play.

Localization includes the translation of the text into the required language of the target audience and adaptation to the target culture. Translation and localization bureaus such as Pangea Global will help you with various translation services, including marketing translation and localization.

Translation agencies take personnel recruitment seriously. Linguists undergo a series of thorough tests involving translation, adaptation and revision. To localize content to a new market, and therefore, make it fit the linguistic and cultural expectations of an international target audience, the linguist’s task is to adapt it.

Localization is a thorough process whereby the translator adapts or rather trans-creates the content in the target language, ensuring it is as compelling as in the source language.


As a professional translation bureau dealing with content localization, Pangea Global has been in this field for over 10 years, counting hundreds of satisfied clients from different business fields, ranging from iGaming and online trading to eLearning and beyond. If you need localization of text or documents from a company responsible for its employees, Pangea Global will respectfully help you with your problem. Click to find out more.


Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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