So, you’ve successfully created a business profile on different social media platforms and you’re posting content regularly.
But still no followers?
Let me tell you a truth bomb!
Amidst all the hype about social media, chats and clutters of followers, posting daily isn’t enough. While there is no shortage of information online, sorting between the good and bad for your business on social media is getting complex with each passing day.
That’s why businesses, whether small or large, focus on using social media tools to grow their presence and reduce the burden of their marketing team.
While you may feel overwhelmed because of the hundreds of tools available, choosing the right
tool isn’t tough. Whether you’re laser-focused on a single channel or searching for an all-purpose solution, we have a tool for all your needs.
To make your life easier, we’re listing some social media tools to have in your arsenal.
5 Tools to Maximize your Social Media Growth
After researching and analyzing many tools, we’re listing the best five social media tools that can take your business to the next level.
1. Unum – Brand building tool
Whether TikTok, Instagram, or Facebook, the golden rule for growth is to generate more leads. You can do it only when you’re memorable. This implies the need for regular and consistent posting. When you post consistently, your followers engage with your brand, and that’s the Holy Grail for growing your business on social media platforms.
As people don’t use social media as a one-way street, they seek connections with brands. So, brands looking to accelerate their TikTok growth often use social media brand building tools like Unum.
From creating stunning social media feeds for your followers to providing an array of tool and image editing features, Unum is your one-stop destination tool for growing your brand on social media.
What’s even better is that Unum allows you to put your brand on autopilot and even prepares and plans your social media schedule for weeks.
Also, this intelligent tool offers a social dashboard providing in-depth insights about the engagement and activity on a particular post. Interestingly, as you get a birds-eye view of all your social media statistics in one place, it becomes easy to track the success and failure of your marketing campaign.
Unum allows you to empower the storyteller inside you and build your online presence as no one else does.
Pro-tip : With the marketing insights you receive, you can tweak changes in your upcoming marketing campaigns.
Pricing : Offers a free personal account, and their business account starts at $13.98 per month.
2. HappyScribe – Subtitle generator
The monumental rise of TikTok showed marketers the power of videos. And, if your business hasn’t realized that videos slay on social media, it’s high time you start creating videos to attract your customers.
But, with 69% of customers watching videos on mute or with sound off, how can you create videos that still create a lasting impact and help grow your user base?
That’s where tools like HappyScribe that automatically generates subtitles come in.
With your marketing team having gigabytes of video content, you need to add subtitles to your video for maximum reach and growth. Adding subtitles to your videos makes them more digestible and relatable.
Think it this way : Would your audience prefer watching a cooking recipe video with sound on? Or would your audience prefer watching the same video having subtitles so that they can cook while watching it?
Nowadays, everything boils down to convenience. This is just the tip of the iceberg because adding videos serves more purpose than just adding convenience. Subtitles make your videos accessible to people with hearing difficulties and those who constantly face bandwidth issues.
Using HappyScribe, you can format and hardcode your subtitles to align with your brand’s voice and image. What’s more interesting is that it provides customization and allows you to translate subtitles in 60 different languages.
It’s a tool that can accelerate your social media growth within no time!
Pro-tip : Subtitles help in taking your brand to the foreign market.
Pricing : Automatic transcription starts at €0.20 per minute.
3. BuzzSumo – Research and monitoring tool
In the era where you will find hundreds, probably thousands of pages for the same topic, sharing content that resonates with your audience is an uphill battle. Unless you bring out the “A-game” of your content, it becomes difficult to build a loyal base of followers.
That’s where tools like BuzzSumo come to your rescue. It’s a tool that measures social reach and reveals the truth about what content works and what sinks.
Armed with a bouquet of features, it’s a one-stop destination tool for brands that want to create customer engagement. From analyzing popular content to monitoring backlinks to understanding your competition, BuzzSumo empowers you to create a content strategy that helps you build a loyal base of followers.
Using BuzzSumo’s content insight, you can identify content that resonates with your audience. Based on this, you can optimize your content marketing strategy.
What’s even better is that it covers the analysis of your content across different social media platforms and gives you a snapshot of the most shared domains by social network.
It’s a tool you cannot overlook!
Pro-tip : Monitoring your social media campaigns can help you manage your online presence and success.
Pricing : Offers a 30-days free trial, and their paid plan starts at $79 per month when billed annually.
4. Canva – Designing tool
Time and again, we’ve heard that a picture is worth a thousand words and social media platforms justify this statement every time a customer uses any platform.
Instead of spending thousands of dollars every year paying a professional designer, use a designing tool like Canva. It’s an essential tool for businesses as it allows you to create stunning images without any help from a professional.
It’s for this reason, Canva makes it to the list of best social media marketing tools.
From providing ready-to-use templates to illustrations that provide a professional look – it’s a must-have tool in your tech stack.
What’s more interesting is that Canva allows you to create flyers, videos, infographics, menus, logos, and even business cards. You can start with a pre-built template or use a blank slate to unleash your creative juices. The tool includes a range of editing and layout features covering everything from image cropping to background removal.
Interestingly, Canva markets itself as a user-friendly tool that’s easy to use for anyone with or without graphic designing experience.
Pro-tip : Use Canva to create a professional-looking design with less effort and whoa your customers with attractive images.
Pricing : Free for individuals and small teams, and their paid plan starts at $57 per year.
5. Agorapulse – Social media management tool
How would you know what people are saying about your brand on social media platforms? Tracking comments and mentions manually is like finding a needle in a haystack – nearly impossible.
That’s why businesses looking to grow on social media put their faith in social media management tools like Agorapulse.
The heart of Agorapulse is its inbox. The inbox shows you mentions, comments, ad comments, conversations, and reviews related to your brand on each social media platform. Using their ‘Inbox Assistance,’ you can automatically set rules to clean up and organize each account.
Interestingly, you can assign messages and reviews to other team members to take action on.
This social listening feature is essential for brands who want to hear everything customers say about their brand.
Similar to other social media management tools, Agorapulse provides you with numerous ways to publish content. It has a calendar that displays all the social messages you have scheduled, queued, published, sent for approval, or rejected.
You can even get insights about outreach, engagement, and customer service audits. Unlike other social media management tools, Agorapulse offers a ‘Collaborate’ feature that allows your team to work in synchronization across different platforms.
Pro-tip : With this tool, you can closely look at your followers, understand who is active and view your past activity with them. This helps you create content that your audience loves.
Pricing : Offers a 30-days free trial, and their paid plan starts at $79 per month.
Choosing the best tool to maximize your social media growth
All these tools make up a greater starter kit for businesses looking to have a loyal fan base. You may not see a spike in your growth instantly, don’t give up because that’s how social media works.
It’s a long-term process requiring discipline, commitment, and above all, hard work to grow your authority and influence organically.
No matter what tools are in your arsenal, these tools will give you more time to focus on things that matter most – building your online presence.
With each tool boasting of bringing revolutionary impact on your business’s growth, choose a partner that saves you valuable time and helps in simplifying your workflow.
Look again at our list and see which platform suits your business the most and supports all the social media channels your business wants to grow.
Which tool are you planning to use to grow your social media presence organically? Please share your thoughts with us!
Priya Jain is a professional copywriter with 8 years of experience. She has an MBA and engineering degree. When she is not writing, you will find her teaching math, spending her day running behind her toddler, and trying new recipes. You can follow her on LinkedIn and Twitter.