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Why You Need a Social Media Management Tool (and How to Choose One)

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Why You Need a Social Media Management Tool

In today’s digital world, you need a solid social media presence to attract more customers to your brand. Whether on Facebook, Twitter, LinkedIn, or any other social media platform, these platforms will help you boost your brand awareness.

Unfortunately, having social media pages for your business won’t just cut it. You need to share content and engage with followers regularly. That can be quite overwhelming, and that’s where the need for social media management tools comes in.

This article explores several reasons why you need a social media management tool and how to choose one.

Why You Need a Social Media Management Tool

1. Manage Numerous Social Accounts

Account management can sometimes be cumbersome and time-consuming, especially where a business is on its growth stage. It also gets more complex where you have more than one social media page. In addition to that, you may have hundreds of customers to attend to different account interfaces and logins to remember. The good news is that the right tool for social media management can take all that burden off your shoulders. In simple terms, this tool helps you manage all your social media accounts in one place, thus eliminating the need to remember multiple logins, thus saving you a significant amount of time.

2. Schedule Posts Ahead of Time

When it comes to social media marketing, consistency and quality reign supreme. That means you’ll need to regularly share high-quality content to keep your customers engaged and succeed in your marketing efforts. Considering you have other things that need your attention, this kind of dedication and organization may not be easy to achieve when managing multiple accounts manually. Luckily, a social media management tool can help you plan your content and schedule your post ahead of time.

3. Organize your Conversations

Interacting with customers and followers is very important for a business, but unfortunately, you may not remember every chat you had with your customers. However, that can be made easy by integrating a social media management tool.

Social media management tools have the capability of keeping track of each conversation. Whether it’s on Facebook, Twitter, or Instagram, this solution correctively stores the data in one place for easy retrieval, meaning you can always search for your conversion when need or dispute arises.

4. Helps You Analyze Your Growth

Social media analysis and performance is the best way of evaluating your growth. You will have an analysis of what strategies are working and what is not working as planned. The majority of social media management tools provide you with information on each platform to help you make data-driven decisions.

Some of the metrics on media management tools include the number of link clicks, optimal times of your content/ post, number of engagements, and popular post/ content.

Choosing The Right Social Media Management Tool

Now that you know why your business needs a social media management tool, you’re probably wondering what to look for when you want to get one. The answer to this is very simple. The right tool should help you realize all the above benefits and more. That is, it should support:

  • Social media post scheduling with media
  • Different languages
  • Competitive brand listening
  • Social media analytics and reporting
  • Hashtag and author analysis


Today, any business owner willing to keep up with the competition in terms of marketing and customer service strategies must have a social media management tool to drive their efforts. Not only can the right tool help keep up with social engagement and manage multiple accounts, but it can also streamline team collaboration and increase social responsibility.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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