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6 Tips to help you create a highly converting landing page

jean pierre fumey



converting landing pages

Do you want to capture more targeted leads? What about your website landing pages?

A landing page is a self-contained web page that is specially designed to convert visitors into leads. If your website landing page was designed by a pro, then you must be enjoying a high conversion rate.

While designing a landing page is not rocket science, it’s not a walk in the park. This is because several elements in website development can help you to create a successful landing page that converts.

To get awesome web design, many organizations choose to hire the best web development agency. However, if you follow the right approach to designing a website landing page, then you can create a site that will appeal to and speak to the audience even in your absence. Now without any further discussions, let’s look at some tips to design an excellent landing page for your website.

Tips for creating an awesome website landing page

Let’s get started….

1- Understand your audience needs

There should be something that your visitors will find interesting and useful on your website. For instance, you don’t showcase shoes to the people who want to buy clothes.

Thus, if you want your landing page to work, you need to understand your audience’s pain points. By focusing on their needs, you can offer them the right solutions that they actually need. Consequently, your customers will start believing in you and will come back again, which will further increase the conversion rate.

2- Keep your design clean and simple

Do you know that the way your landing page design look can have a huge impact on your business productivity? If your landing page is cluttered with a lot of content and visuals, then visitors will probably get confused and will exit and go to another site.

So, if you want your visitors to convert, you need to add only important elements to your website landing page. Always use appealing colors and images. For instance, you can opt for dark colors like blue, red, green for buttons as it will surely increase landing page conversions. Remember, a clear design is ideal for productivity.

3- Add short form

The landing page without a form looks incomplete. Isn’t it? But do you know that a form can make or break your landing page?

Many marketers prefer creating a long-form to gather a lot of information from their audience. However, that shouldn’t be the case: the longer the form, the fewer the conversions. People do not want to spend a lot of time filing the form; rather, they want quick solutions that can help them to achieve their goals.

4- Create a trustworthy identity

Whenever you design a landing page, try to include items that grow your customers’ trust. Many organizations use statistics, display their portfolios, clients testimonials, etc. Further, you can showcase your awards, certifications, etc. It assures your audience that they are dealing with a reputable company.

5- Make it mobile-friendly

Another thing that you need to look at while creating an appealing landing page is its mobile friendliness. Nearly 30% of people use mobile devices to browse the internet. So, if it’s not mobile-friendly, then you will surely fail to convert. Also, make sure it’s easy to navigate and loads very fast.

6- Test its effectiveness

Test your landing page before going live to avoid creating a bad experience or impression about your site. Monitor this page to see what is working effectively, not working or which needs to be improved.

In summary, creating a good landing page can be a daunting task. However, you can easily create a good landing page that converts when you follow these tips.

Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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