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College Startup: Or Why You Should Study Marketing as a Business Owner

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In the last decade or so, we have all heard success stories of startups. Among them, there has been a big percentage of college students. It clearly shows two things. First, the business world is very promising at present and is set to remain like that in the future. Second, there is no age bar for launching a business and college students can achieve more success than anyone else.

Starting early in your college days and giving wings to your business idea means you have more time to experiment in the market, create better networking, greater risk-taking abilities, scope to upgrade your business skills and have more years to remain in the business world. With so many advantages, you can’t ignore the opportunity that lies ahead for you in the business world. With correct strategies and the right skills, including sales and marketing and finance, the sky’s the limit.

What are the Types of Marketing?

Offline marketing

Businesses often use adverts to create awareness about a product release or service upgrade. The conventional types include television, radio, and print advertising. Brands and companies have relied on these promotional approaches for decades. 

Before now, it seemed easy to use word-of-mouth and showcase at trade exhibitions or conferences. Competition nowadays makes promoting a brand or content more difficult. You can find extra help on the internet to get research papers help from top writers in the Marketing and Management field or even ask for a marketing plan help and find advantages over your competitors. This is why owners of businesses might have to learn and study marketing.

Online marketing/digital marketing

Consumers and customers spend more time online on their computers and smartphones. It only makes sense for businesses to move their advertisement models online for better results through target marketing.

This shows the importance of learning both offline and online marketing. This makes a part-time short course or a full-time degree in marketing worthwhile. This digital advertisement method now provides the world of business with an easier method to generate sales. 

The efficiency, speed, and return on investment with digital tools cannot be questioned. You need to learn to promote using content, email, social media, SEO, influencing, and CRM. Owners of businesses can study and write their way to the top with these branding and promotional strategies.

How is Marketing Used in Business?

Traffic & Sales Generation

You can use marketing to generate leads for your sales team. Making a detailed survey of your target audience helps you drive them to your business. Knowing where, when, and how to locate your consumers is another reason to learn and study marketing. Market evaluation helps you to promote your brand based on what consumers want.

Studying to get a degree in marketing helps you take advantage of the gaps in your competitors’ strategies. When you understand your competitor better and identify its customer base, you can come up with better products and services to win over them. CRM analytics can also get better with more market evaluation. Marketing helps start-up businesses build a loyal customer base and grow it every year to ensure sustainability in the business backed by an organic customer acquisition model.

Driving Engagement

Businesses need to build engaging customer interaction around their content. Small and medium-scale brands can leverage building a community of customers online. So what’s next after a customer tries your product or avails the service you offer? You can use business ethics to keep up with the conversation after sales. Learn to use engagement to write and build content around your product.

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After-sales follow up for service and a general communication to remain in touch with the customer goes a long way. Communicating about new products, offering loyalty bonuses and discounts on one hand and showing that you care for them as your customer builds on the existing loyalty.

B2C (Business-2-Customer) engagement helps your brand communicate with your audience beyond in-person conversations. Your customers can still get updates on your products on services. Building engagement beyond the four walls of your store helps your brand thrive better. Investing in after-business-hours content is an edge front-row brands understand.

Business Growth: Room for Expansion

An enterprise looking to expand needs to invest in aggressive strategies. Growth in commerce requires more commitment and advertisement. Promotional content can be used to help expand your business’s reach. The quality of your team determines how much ground you cover. You start to get interested in your customer’s needs when you study marketing.

Many ask the question often; is a marketing degree worth it? You have to study and learn to grow your brand to compete on a global scale and write tons of research papers about your conducted experiments and practice. You can always use research paper writing services of course, but still it would take a lot of time and effort from you. Branding, which is another form of commerce, helps to open doors for product awareness. Smart businesses leverage branding to make a recognizable stand in the industry. Implementing customizable promotional content could help you maximize business growth.

What Resources/Services can you use for Marketing?

Promoting your brand requires more work than you think. It is a mastery major brands understand and use to re-strategize their promotions. Marketing does not happen in isolation and is not limited to a couple of platforms. So here are some of the resources to help you get started.

  • Social Media
  • Search Engine Optimization
  • Leverage influencers – both micro and macro.
  • Building lead magnets
  • Affiliate programs
  • Use email marketing
  • Offline marketing – print, television, billboards, collaterals, etc.


With so many advantages of starting a business in college, it is safe to say that you can try to pursue your startup goals instead of settling for a 9-5 job. Honing your marketing skills means you can place your product or service confidently in the market, establish it as a strong brand and find customers that will keep increasing with time. This will ensure great success for your business in the long run.

Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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