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7 Easy Steps for Building Your Company Brand

kokou adzo



Building Your Company Brand

Having a recognized and loved brand is just about the most valuable asset your company can have. A recent Neilsen survey revealed that 60% of consumers like to buy products from brands they know.

A small business could be competing against major brands with strong brand loyalty and endless marketing budgets. So you need to find ways to make your brand stand out. Below is how you do it.

Ask Influencers to Promote Your Product

Asking influencers in your industry or niche is an effective way to boost brand awareness and increase sales. When influencers have an audience that trusts and knows them, their mentions of your product will increase your brand’s reach and boost people’s knowledge about your work.

You also can offer to sponsor your influencers at a promotional event or conference. You even can use them as spokespeople for their product or brand.

Research Your Competition

Don’t imitate your competition, but you should know what the major brands are doing in your niche. Make sure you differentiate yourself from your competition. Convince customers to buy your product or service over them.

Only Use Branded Packaging

Did you ever get a box in the mail that comes in branded packaging? Rather than seeing it as a generic shipment, you may notice that the branding makes the package seem like a gift and not something you bought.

Packlane is a firm that allows companies to make their custom packaging. They utilize their logo and branding to boost customer experience. The company has made unique packaging for HP, Shopify, and Redbull, among many others.

This company knows that the product experience does not start when you first use it, but when you take it out of the package. How a company presents a brand, and the story told with graphics and design can build an emotional link with the customer.

Create a Branded Website

If you want to succeed in the sea of competition, you need to have a website – and a great one at that. You can start by looking for cheap domain names, ones that reflect your brand and make it stand out in the customers’ eyes. Find an efficient hosting service and a professional to help you out with the design and structure of your website.

It needs to look appealing and undoubtedly you. While you shouldn’t place your logo in every nook and cranny of your website, your visitors need to be made aware of where they are at every step of the way. Provide a memorable experience for them and rise above the competition.

Use Short Customer Surveys

After every purchase or customer interaction, it is essential to get detailed feedback in a survey. Ensure that the customer satisfaction survey is short and to the point, as overly long surveys are ignored. Done correctly, a customer survey can provide you with essential insights and fast feedback about improving your products and services.

Perform SEO Research

Did you know that most consumers do not look past the initial page of Google results? And even more people do not glance past the first five results on the page?

Carefully researching SEO strategies in your niche can help you reach the top of search engine pages and boost brand awareness. This research will put you in another class as a leader and expert in the field.

Use Social Media

Instagram carries a wallop of social media power. Instagram allows you to promote your brand’s story with the images you post and the text you provide. It is an excellent tool for family and friends to stay in touch, and it is just as useful for brands to connect with their customers.

Facebook also has plenty of power to enhance brand awareness and build a community of enthusiasts about your brand on social media. Make sure to take advantage of it.

Increase Use of Twitter

Twitter is a great way to build brand awareness; it helps you release news and talk to customers discussing your business.

The power of the Internet and social media has made it easier than ever to build your company’s brand, so try some simple tips.


Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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