With globalization taking the world by storm over the past century, English has become the predominant language that’s spoken by the majority of the world today. However, there are still many places that are currently embracing their unique languages, and trying to find a way to allow their native languages to thrive along with English, which is an undeniable global language at this point.
In such a situation, it helps to be as open-minded as possible when it comes to marketing businesses and services, and this includes making it inclusive for others whose native tongue may not be English, and who may be more comfortable conversing in their native language than a foreign tongue.
Instead of forcing everyone to comply with the global standard, it helps to understand differences and make your product or service more accessible to others, without treating language as a barrier. The best part about this is that running a multilingual startup business has its perks, many of which include reaching a much wider target audience from all around the world, rather than confining yourself to English speakers.
In this blog, we’re going to take a walk through some of the best (and most effective) ways you can market your multilingual business so well that you hit targets faster than you thought you would in 2023 – let’s get started!
1. First things first – define the audience
Even if you’re marketing your product on a global scale to a broad audience, you will still need to put in the effort to niche it down and know exactly what you’re building and who you’re building it for. Even though your target audience may be spread across the globe and may speak multiple languages – their needs are still very similar and addressing them will be your main goal.
So, before you begin personalizing your ads for your audience, begin by understanding what their needs and preferences are, since this will allow you to tailor make your ads and content to suit their tastes.
Additionally, since you’re marketing your content to a global audience, it helps to try different types of content, and also use diversity and representation of different cultures wherever possible, since people will only feel connected to a business or brand that they feel represents them.
2. Make the most of content marketing
A simple way to quickly create a strong online presence is by creating a good content marketing strategy, along with quality content. Creating high-quality content in the form of websites, social media campaigns, ebooks, infographics, videos, and blog posts will help you put out value, while also generating more leads.
In addition to this, it’s a great way to effectively market your business using multilingual content across all your platforms. You can use a language translator to simply translate all your posts, run them through review, and you’re good to go – it’s that simple!
Another huge benefit of having multiple pages in different languages is that it helps increase your SEO since you’ll be getting double the amount of traction from users all around the globe. There are multiple SEO tools out there that will help you generate the right keywords in different languages, so you won’t have to waste much time researching them yourself. Simply make sure that all your pages online, including the translated ones, are search engine optimized.
3. Get more people to talk about your business
If there’s one thing that people immediately relate to – it’s seeing other customers like themselves talk about a business or service. Make the most of online reviews and encourage all your customers to leave reviews on various platforms – this will help increase your credibility, especially if you’re able to get more reviews from people in multiple languages.
Apart from this, try to get customer testimonials in the form of videos which you can later feature on your website – this will enable more people to quickly connect with your business since they’re able to see first-hand information from other customers themselves. Recording videos in your customers’ mode of preferred language is also a good way to increase your leads.
4. Establish a strong online presence
Create a brand presence that’s so strong that when people think of your brand, they immediately connect it to your brand values and what you stand for. This is one way in which you can help your target audience easily connect with your brand since they know what they’re going to get when they do business with you. Such conviction is only possible when you narrow down your target audience and create content that’s meant for just them.
Also, be sure to craft your content for different types of linguistic needs – this means that you need to find unique ways in which you can make others (apart from English speakers) feel included and important in your business. Some businesses that are long established go the extra mile to create multiple social media accounts for different countries, so they can create content that’s specific to that region.
However, if you’re a new startup then it’s best to not spread your audience across by creating multiple accounts on the same platform – instead, create a single account but make sure that the content you create is easily translatable, while also occasionally putting out content in other languages apart from English as well.
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