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5 Tips to Help You Create Your Business Listing and Improve Online Presence

purity muriuki



Business listing

Local search visibility is crucial because it helps potential customers to discover your business quickly. Being found online drives traffic to your site, grows your customer base, and boosts revenue. Listing your company in a local business directory increases the potential of featuring in more extensive business directories. For that reason, companies and international firms that target Canadian-based customers list in the web directory and are thriving.

But your business listing will only be effective if its information is trustworthy or accurate. Potential customers search for business hours, directions to the store, or its address. The business listing should also target national or global searches.

The following tips will help you get started.

The Benefits of Business Listings

It’s common to see business listings with scanty information, few reviews, and no images on Google, Bing, and other search engines. But that should be different because potential customers don’t trust such businesses but instead shift their attention to the competitors.

Business listings are designed to increase local visibility, boost traffic and convert more website visitors into paying customers. Other benefits include:

  • Create brand awareness
  • Increase online visibility
  • Enhance interactions with potential local customers
  • Boost ranking on search engines
  • Build consumer confidence
  • Build trust and credibility
  • Generate more leads and Increase sales
  • It’s a cost-effective marketing

5 Tips and Tricks for Setting Up a Perfect Business Profile

1.      Maintain Your Business Listing Information Up-to-Date

Online searchers look for business details, such as the address, directions, or business hours. Therefore, ensure your business contact details are complete and accurate so prospective customers can reach you quickly.

Other information that you can include to help new customers discover your business include:

  • A link to your website
  • SEO-optimized description
  • Business photos
  • Links to your social media profiles
  • Any other additional information based on the business listing site and the nature of your business

2.      Utilize Google Smart Campaigns

Small businesses have an excellent opportunity to create ads on Google. These appear at the top of Google search results. For your Google ads to be effective, you must focus on keyword research, geo-targeting, etc.

Your ads should have a headline, brief description, address, phone number, site link, and map pin. Such information will help a local or someone outside your city searches for your locations and keywords. Further, this ad will appear on all other Google-owned platforms and partner websites.

3.      Include High-Quality Images

Usually, customers’ decisions are influenced by what they see online. Photos help them understand your business, build trust and complete a purchase. Therefore add professional photos because they help build trust and credibility. Also, remember Google deletes stock photos when it finds them.

You can add interior or exterior images of your premises, products, or staff in order to give your business listing a human touch. But avoid overly polished ones.

4.      Reply to Customer Reviews

While it’s vital to have a lot of customer reviews, it’s important to respond to good and bad ones in order to give your brand a human touch. Replying to your customer reviews increases engagement and builds trust.

You can thank the customer who left a good review and invite them to call again or buy another product. In other words, respond to your customer reviews, and include a promotional text to incite them to sign up, subscribe or purchase a different product.

Similarly, respond to bad reviews by offering a sincere apology, promising to improve the poor experience by replacing the product or compensating them, and then take the conversation offline. These initiatives will fix the problem and encourage the customer to leave a positive review.

5.      Design a Perfect Landing Page

Users come to your landing pages through search. These include your homepage, smart campaigns, and others. But your landing pages for your business listing should have keywords that help potential customers find you in search. It should also have a contact form, high-quality images, and testimonials.

You can also minimize the number of links to internal pages and keep the description brief to reduce scrolling. In fact, the goal is to have prospects perform a specific action.


Business listing is a cost-effective advertisement that increases online visibility and helps attract the right audience. The 5 mentioned tricks can help you create a perform business listing list to help more customers find you.

You can establish trust and retain customers by keeping the information up-to-date, adding high-quality images, and responding to their reviews. So then, create your profile in a local business listing and observe how that will improve your traffic and sales.

I'm a passionate full-time blogger. I love writing about startups, how they can access key resources, avoid legal mistakes, respond to questions from angel investors as well as the reality check for startups. Continue reading my articles for more insight.

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