It can be frustrating when your guest posts fail to generate views and engagement. The problem can continue for a long time despite your effort.
This is a problem many content creators are facing or previously faced. Creating content is not a walk in the park because you have to invest time and money. Brands get frustrated when content generated by influencer marketers doesn’t get any traction, and as a result, they may cancel their contract with them.
The good news is that you don’t need to worry anymore, for this post will tell you how you can give your sponsored posts some extra traction and drive traffic that your sponsors badly need.
Relevant Keywords in Your Niche Topics
It’s extremely important to identify a topic in your niche and create content around it. If your niche is hotels, you have to narrow it down to a specific topic in this industry. You can do this by conducting a quick search on the internet to find out what people are looking for about hotels.
For instance, you will realize that some people want to know about the most expensive hotels, fanciest hotels, and more. You may also look at “searches related to” on Google, a section located at the bottom of the search results to get more hints on what you want to write about hotels.
You may also use keyword research tools such as Ahrefs, Keyword.io, Google Keyword Planner or SEO Book’s Keyword Tool to get SEO keyword or competitive intelligence tools to see what your competitors are doing and relevant keywords they are using on their content in order to drive traffic to their site. You can use similar words on your sponsored post.
Regularly conduct keyword research to ensure that you’re focusing on the right ones and not miss out on Google ranking.
Use Keywords Properly
Since you now have the keywords, the next step is to use them to their full potential. The following is how you can use a set of keywords:
Long-Tail Keywords: These keywords are less competitive hence fewer Google results. They are also easier to rank high for.
Put Relevant Keywords in Titles: This helps Google to crawl your page faster when you have keywords in the titles and determine if your sponsored post is relevant to your audience or not.
Place Keywords in the 100 Words: Placing your keywords in the first 100-150 words helps Google understand what your sponsored post is all about way faster.
Create Buyer Personas
Understanding the buyer persona concept will help you create appealing content because you know the needs of your audience. An article that resonates with the target audience motivates them to share it and improve search rankings.
Write Long Sponsored Posts
Blog posts can be as short as 50 words and still rank well than 1,000+ words. However, articles that are longer and more in-depth tend to rank higher.
A long post is 1200 words and above. A post with 1,500 words is a good target length coupled with high-quality, unique content covering a specific topic for your niche.
Further, long posts are beneficial because they gather more backlinks, are more shareable than shorter ones, and this makes your site the absolute best of its kind.
Improve Your Page Loading Speed
Website visitors are quick to exit a webpage that doesn’t load in roughly 3 seconds, and your page loading speed is a key ranking factor in Google.
Your sponsored posts should have a body and featured images. But do your images have alt text? This text describes your photo and helps the visually impaired and Google understand why you added it to your post. The alt text should have your keyword.
You are missing a crucial part that can improve your Google rankings when you don’t put that descriptive sentence on your images.
The URL of your sponsored post should be short and descriptive because it helps the search engine to parse the page faster. Such keyword-rich short URLs without subfolders are clear and highly competitive.
Increase CTR in SERPs
Google pushes up search results with higher CTRs up the search engine results page (SERPS). The following are ways of boosting your sponsored post’s CTR:
Featured Snippets: When you look at the search engine organic results, the top ones are the ads and immediately below them are the featured snippets. They provide a direct answer to the user’s question, and so their other name is answer boxes. Featuring here means brand exposure in the search results.
Catchy Title: Add numbers and emotional adjectives in your headings to attract attention.
Some bloggers may mention your content on their blogs, but they don’t link back to you. Such content creators are not helping you, and you’re missing out on Google rankings. However, when you search online and find such online mentions without links, you can reach out to them and request them to add a link to your article or site.
You can still link internally to your other posts on your website, guest posts on other sites and social media platforms. Still, you can let other bloggers know about your particular posts that are relevant to their content.
This will significantly improve your Google rankings
Share on Social media
There has been a huge debate as to whether content shared on social media has any impact on SEO. However, the social engagements that your sponsored posts generate can change your website’s Google rankings.
Build a large audience on various social media platforms and share your content with your followers and fans. Still, you can use inexpensive social ads in the event that you don’t have a good follower base.
You can also share your content on other platforms such as industry-relevant social media groups, SlideShare, Pinterest and Scribd.
Creating sponsored posts is costly and time-consuming. However, creating high-quality, unique content can help to drive traffic and views.
The post has reviewed 10 awesome ways of getting sponsored posts in front of your readers and improve your site’s Google rankings.
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