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3 elements that influence the success of a dropshipping site

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More and more people choose to use dropshipping to avoid ending up with stocks of products under their arms. It is a relatively good solution that constitutes a gateway to a real e-commerce store. However, like any activity, dropshipping requires specific conditions to realize its full potential and allow the entrepreneur to reach its goal. Here are 3 main requirements to be met in order to ensure the success of this activity.

Find the right CMS

The main objective of dropshipping is to limit costs. This technique was developed to allow entrepreneurs to conduct their business activities with little investment. For this reason, it is necessary to start by choosing the CMS software that can host your site at a lower cost. Most dropshippers go for free platforms. But the most important thing is to find the one that can make your life more enjoyable and will not incur a lot of costs later. The creation and development of the site may cost nothing; if you cannot use it efficiently, promote it easily and get in touch with shops, and therefore suppliers, you risk spending a lot of money, and it is useless. For example, when you opt for dropshipping with Shopify, which is one of the most used software, you certainly pay a monthly subscription, but the handling is simplified, they offer training to you, and above all, you can directly integrate dropshipping applications and markets, such as eBay and Amazon. Therefore, it is a question of doing a good analysis to determine the most financially advantageous option. One tip is to take advantage of the free trial days on paid platforms in order to make a good comparison.

Find a niche

We are tempted to sell all the products that interest us when we do dropshipping, and the lack of stocks leads to promoting anything and everything. Yet, if you trade in this way, it might fail to deliver on its promises. In dropshipping, it is important to choose a niche, a target market to be served with a given product category. It is recommended to select products that are not at risk.

Generally, you should avoid dropshipping electronics, bulky items, cosmetics, food products, etc. On the other hand, in dropshipping, it is better to position yourself on products that are not generalist to reduce competition and better manage suppliers, for example supplements. If you ever choose that niche you can try your dropshipping business at Thus, having a niche is essential to easily find an audience, optimize your web marketing strategy, and limit your sales efforts. Not to mention, you’ll have less money to spend on advertising, SEO, supplier research, and even handling any complaints.

It is better to target the automotive market, sporting goods, home goods, animals, games and toys, home appliances, and the ready-to-wear market in dropshipping. In all of these areas, you should focus on trendy products. They are talked about for a while, sell well, and then disappear, which is ideal for this business type. Since you don’t have any stock, you don’t have to worry about it. As soon as the product is out of fashion, you simply remove it from your site.

Find the right supplier

In dropshipping, you can acquire your products from two entities: manufacturers or wholesalers specializing in dropshipping. You can use different methods to find a reliable supplier of quality and, above all, be open to negotiations. To do this, you first need to understand the distribution channels for the product you want to sell. Then you should try to contact the manufacturer directly before you go for the wholesalers. Being in direct collaboration with the manufacturer is always more advantageous.

On the wholesale distributor side, look for those with minimum requirements and low wholesale prices. Match this information with information from drop shipping wholesalers that you can find on Google. You can also go to eBay to look for wholesale lots. Also, check the major B2B marketplaces, or participate in professional networking forums or trade shows. By crossing all these sources, you are sure to find the right supplier (s). But beware, legitimate wholesalers tend not to be on the Internet. You may therefore run into a horde of intermediaries. So don’t hesitate to dig in to find authentic wholesalers.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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