When you start your business, you need to produce leads quickly, act on those leads and close them quickly. When you are building a start-up, you need to move fast. As a startup, speed is your biggest competitive advantage.
Building a tech startup may be intimidating, especially if you don’t have the programming skills that the big corporations have, but you don’t need all that to start closing leads and making money.
There are three steps you can take to acquire and close leads fast as a start-up without needing a background in computer programming and website tools that are necessary to get your start-up off the ground. A website builder is good to have in your arsenal as a start-up company building leads.
Setting up the Conversion Funnel
The difference between a healthy profit margin and just getting by is an optimized conversion funnel that can maximize the profit you will receive from marketing campaigns. You need to get people hooked by going on your landing page and seeing how they interact with your website using a conversion funnel.
If a conversion funnel sounds too complex, don’t worry because it is not. If you already have a website, you have a conversion funnel already, even if you don’t know it. The only thing left to do is to optimize it. And that’s easier than you think.
A conversion funnel helps you understand the process flow of a potential customer on your site. The funnel allows you to see the customer landing on the site and the steps they took to the purchase – or the conversion action.
Process of Conversion Funnel
This guide will help you to visualize the steps that you need your customer to take to create the funnel process:
- Attention – The potential customer needs to be made aware of your product or your business.
- Interest – Once the potential customer knows about your product, they will either leave the site or keep going out of interest. If you visualize a funnel, the width is smaller due to not everyone needing or wanting your product who visits the site.
- Decision – Now is the chase for you to get the person to want your product – to be enticed. Since not all will be, the funnel gets smaller.
- Action – It’s crucial to have a call to action, whether that will be signing up for a newsletter, receiving a free sample, or joining the email list. The space is narrow here because only the smallest number of potential clients will have done this last step.
A conversion funnel will help you optimize your customer traffic to understand how your website attracts customers and why they are following through and investing in you or your brand.
Creating a Call-to-Action
Once you have enticed people to come to your website to seek out information about your business, you will give them a call-to-action.
What is a Call to Action?
The call to action is where your marketing strategy comes into play, and you get the chance to hone in on your target audience by asking them to take action. Once you have taken the potential customer through your website and given them all the information, now you let them know what to do next if they are interested in moving forward.
A call to action may seem like a fairly obvious step, but many companies do not include this as part of their marketing strategy. To ensure you are fully utilizing your marketing potential, optimizing prospects and potential income, you need to encourage the customer to act now.
Call to Action
There are many different calls to action, including “buy now,” which works great for smaller purchases that don’t cost a lot. If you are selling something that takes some time to think over, such as motorhomes, boats, or a high-priced software or a venue, you will want to encourage the customer to ‘get a free quote’ or ‘sign up for more information’.
There are several ways you can call a customer to action, whether you are selling a service or you are inviting them to sign up for a live webinar. These include:
- Register now
- Call now
- Donate today
- Follow us
- Sign up
- Click here
Sometimes you need to guide your visitor in the right direction. You know, to give them a little push. Live chat is the perfect way to do that. If you’re using WordPress, then consider installing a WordPress chat plugin.
To fully utilize your call to action, make sure that every page on your website, all printed materials, sales conversations, etc., have a clear call to action. If you’re unsure about the call-to-action, ask yourself – What do I want the visitor to do next?
If you are selling condos, have the visitor sign-up for future projects; if you sell jewelry, ask them to click a link to see other products. If you are an online magazine, urge the reader to click on related articles.
Adding a sense of urgency to the call to action will intrigue the potential customer and, they may be more likely to respond to the invitation. For example:
- The offer will expire on June 30th
- Limited supply only
- Call now for 15% off
Start Driving Organic and Paid Search Traffic
When deciding to put your money into organic search engines (SEO) or paid search engines (PPC), it is more difficult than it appears. To make that decision, you need to think about your audience, budget, and marketing goals. To acquire traffic from Google search results, you have 2 main options – SEO or PPC.
You may not know the difference between these search tactics, so the differences are listed below to help you better understand.
Search Engine Optimization (SEO) vs Pay Per Click (PPC)
Basically, the traffic gained through SEO is free. The traffic generated by PPC is not free.
You will see PPC ads displayed on the search engine results pages above the organic search results. These search engines generate related queries to the topic similar to their own.
The PPC paid search results appear above the organic results. That’s why using PPC, like Google Ads is a fast way to acquire leads, which also have a high intent, since after all – they searched for the keyword.
CPC, landing page keywords, ad keywords, and targeting all influence how the ads display on a page. The organic results will appear under the paid ads. Getting your company to appear right under those ads will depend on how well you have worded your website for search engines to find.
Since Google is the number one search engine in the world, the ad real estate is quite expensive. That’s why it’s a good tactic to try out some cheaper alternatives to Google Ads.
Key Takeaways and Summary
If you want to gain and close on leads quickly as a start-up, utilize some of the easiest and most effective tools on the market. Optimize your landing page. Think about what you want the visitor to do next and create a corresponding call-to-action.
To get traffic on your site fast, use Google Ads or a cheaper alternative that is more aligned with your budget. Luckily, these tactics are all easy to use and market toward your principal demographic, acquiring them as clients.