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4 Ways Your Start-Up Can Leverage Digital Transformation

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If I’m being honest, the newly-welcomed digital transformation has been a mixed blessing for the start-up community.

Yes, I get it.

It’s democratizing entrepreneurship by making publicity and marketing much easier. Back in the days, you had to spend millions of dollars to get done with a single advertisement.

But, now, thanks to social media, you can publicize your business without spending a dime. If you want to make the most out of it, though, you may have to expend a bit of your money.

However, that’s still a small amount of cash. Thus, as a start-up, you’ll get the opportunity to invest your money elsewhere and improve your business.

Nonetheless, there’s a silver lining to it.

The essence of digitization is available to everyone. Hence, by themselves, they’re not going to offer any kind of competitive edge to beat your in-market rivals.

Hence, you’ll have to leverage it uniquely, so that it can embrace your business perfectly and offer the advantages you’re looking for. Here’s how you can do it.

Leveraging Digitization To Improve Your Business

When it comes to improving your business by leveraging digital transformation, you can do it in more than one manner. Keep reading to know more about it.

Way – 1: Adding Cryptocurrency In Your Payment Structure.

Cryptocurrency has been the “hot topic” of the last decade, and it’s still going quite strong. In fact, now, you can accept it as a form of payment as well. Here’s how it can help you out.

  • You’ll be able to serve a broad category of people.
  • The transaction will be fast, secure, and efficient.
  • It can offer a technological essence to your business.

However, before you get started, just make sure to integrate a safe transactional platform, like the bitcoin loophole. This way, you won’t have to worry about getting intercepted by anyone.

Way – 2: Including AI Into Everything.

Albeit it may seem costly at the beginning, AI can ease almost every organizational task that you’re having trouble to handle. For example, it can assist you with

  • Minimizing human error to some extent and getting rid of bias as well.
  • Accepting the sense of market shift and adapting your business accordingly.
  • Offering a specific and unique brand voice through your chatbots.

Apart from these, AI can automate almost anything and everything. Therefore, with it, it’ll be possible for you to manage your inventory or personalize product suggestions in a jiffy.

Way – 3: Cloud Migration.

Handling your consumer data and keeping a track of everything accordingly within a regular server can be difficult. Hence, in this aspect, it might be better for you to migrate into a cloud environment as a whole. Here’s how it can help you out

  • Offer a much better and elevated sense of cybersecurity.
  • Provide an in-built collaboration tool and a set of features.
  • Reduce the expense of operation and maintenance.
  • Support your other cloud-based servers effectively.

Depending on the scale and size of your business, you can find a suitable cloud management package accordingly. Just make sure to check out the cost and set up your budget beforehand.

Way – 4: Integrating Team Productivity Tools.

Apart from these, you’ll also find a way to improve the overall productivity of your team. Or else, your dream of generating a higher revenue will be nearly impossible. So, for example

  • You can opt for Wrike or Asana to adapt to your regular business norm quickly. They can help you manage and organize all of your tasks from a single place as well.
  • A scheduling software program, such as Calendly, can aid you in managing your time much more efficiently. You can also create a daily routine to stay on top of your game.
  • An HR management tool can make the tedious task of onboarding or training look a lot easier. You’ll also be able to streamline every process from one avenue.

Finally, I’ll ask you to keep an analytics tool in your armory too. It can help you understand your consumer base better and advertise your business accordingly to get their attention.

The Bottom Line

Making your business digitally-flamboyant is surely the way to go in 2023. But, you mustn’t stop or become stagnant after a while. You should step in with the progression of technology and evolve your business as much as possible. Or else, you might end up losing your grip in the market and fall behind your competitors by a mile.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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