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5 Startup Tips to Drive Innovation with Minimal Resources

kokou adzo



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Over the years, the US has emerged as one of the most startup-friendly nations with its liberal markets and easy regulations. According to recent statistics, almost 15% of the American population is involved in new businesses. These companies are growing rapidly, with the second quarter of 2023 witnessing the launch of 332,000 startups in the US. 

While the numbers show the magic of entrepreneurship, you cannot expect the road to be easy. A 2022 study showed that 47% of startups faced failure due to a lack of financing. The fear of recession is a reason for American startups not getting enough investments.  Resource constraints are integral to startup operations, whether you begin with enough funds or run short of cash right from the outset.

However, entrepreneurs cannot miss out on innovation due to resource constraints because it is vital to stay relevant and competitive. In this article, we will highlight a few tips to help startups drive innovation with minimal resources.

Be Selective

The average cost of an innovative solution for a business may run in the thousands. Even if you choose off-the-shelf software or a subscription-based solution, you may end up shelling out a couple of thousands. Such an expense may be painful for a startup running on a shoestring budget. At the same time, you want to modernize to stay on track.

The only way to get the best of both worlds is to be selective. Consider your needs and choose a technology you actually need. You can look for free tools and apps to experiment with first and switch to premium versions if they are worthwhile. Those opting for custom solutions should skip the bells and whistles and opt for a minimum viable product (MVP). Sticking with bare essentials enables you to modernize without breaking the bank. 

Leverage Smart Technologies

Another tip to help startups do more with less is adopting smart technologies. Artificial Intelligence is a clear winner in this context. A McKinsey survey showed that the adoption of AI by businesses more than doubled between 2017 and 2022. AI is ubiquitous in business operations, from manufacturing to marketing content creation and customer communication.

Let us explore the real-world examples of the use of AI in the business context. AI-powered website builders like Hocoos can help startups create free, business-ready websites in seconds. From providing high-value content to engaging images and compelling designs, these builders do all the heavy lifting. 

AI chatbots can streamline the customer support function to reduce the dependence on human reps and lower the cost of this process without compromising quality. Additionally, you can combine AI with analytics to tailor content and product recommendations according to the unique needs of customers. 

Prioritize Open Innovation

The open innovation approach can be a game-changer for startups looking to modernize regardless of resource limitations. While using this model, organizations do not just rely on internal knowledge and resources for the innovation of products, services, processes, and business models. They also use external sources such as customer feedback, competitors, external agencies, and published patents.

Startups can utilize this approach to skip the cost of research and development and get valuable insights with a minimal investment. Moreover, tapping into a broader ecosystem of ideas and resources offers a fresh perspective on modernizing a young startup. 

Cultivate Strategic Partnerships

Beyond seeking expertise through open innovation, startups can consider forming strategic partnerships with larger players or industry leaders. A recent article published in Forbes highlights data validating the role of partnerships for innovation. According to research, 44% of businesses seek strategic alliances for fresh ideas, insights, and innovation. 

You may think that convincing partners to collaborate with your startup can be challenging. Overcome the hindrance by seeking mutually beneficial opportunities where both businesses can maximize their strengths to create innovative solutions. Such partnerships can help startups gain traction and build their credibility in the market. 

Create a Culture of Creativity

A culture of creativity can help startups achieve innovation on a small budget. A study shows that founders’ creativity enables organizations to innovate their products, services, and technical processes. Creative entrepreneurs encourage their team members to think outside the box and openly share ideas.

Businesses can gain an edge with a culture that values creativity, even if they run short of resources. Besides celebrating experimentation, make continuous learning a part of your startup’s operations. It provides skill development opportunities, boosts retention, and makes employees more forward-thinking. 

In conclusion, innovation is absolutely doable for startups because it does not have to be resource-intensive. All you need to do is adopt the right mindset and use the available resources wisely. Also, be frugal about the solutions you adopt instead of spending on every new technology available in the market. 


Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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