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6 Tried-And-Tested Steps To Convince Clients To Buy Your Property

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Selling your property is relatively easy if you know how to convince your clients to complete the purchase. On the other hand, you may not easily sell your property if you don’t know how to convince clients.

As such, here are some tried and tested steps to help you close a deal:

  1. Use Good Quality Images

The first is to invest in high-quality photos. Having quality pictures on your website or listing is essential, especially since most people are visual-oriented. This means that clients are always looking for something pleasing to the eye.

property purchase scaled

Especially if you’re in the business of flipping houses, showing before and after construction photos to your clients may help. By providing high-quality images of construction projects, you’re allowing your clients to view the property from multiple angles.

It’ll enable them to imagine themselves inside the property, making them more inclined to make an offer. Lastly, having pictures on your listing breaks off an otherwise dull text.

  1. Provide Professional Videos

Next is to provide professional videos. If your competitors aren’t doing it already, it’s a great way to stand out and be recognized by customers. Only a few real estate agents utilize this medium on their website, even though more than half of clients are looking for videos of the house they’re interested in.

To take advantage of this demand, produce a simple but good quality video showcasing the property you’re selling. Keep the video concise so as not to lose the client’s attention.

Also, make sure to maintain one major point in your video as opposed to multiple overarching topics. For instance, your video should either be showing the features of the property or testimonials from previous buyers, but not the combination of the two. Doing so lessens the possibility of confusion among your clients.

  1. Post Relevant Content

Then, you should also offer relevant content. Clients always look for information, so it pays to have highly curated and relevant posts on your website and social media accounts. Instead of merely selling a property to your clients, try providing valuable content.

You can do this by uploading educational videos or designing infographics containing real estate tips. Your clients will be more likely to keep up with your social media accounts if they see something valuable from you. If you can, you can also try writing blogs and sharing them on your social media platforms.

Or, if you want to be more personal, send emails containing helpful information to your customers. A few things you can talk about in your content are:

  • Real estate tips and tricks
  • How-to Guides
  • Reports on the current real estate weather

Nowadays, customers don’t want to be bombarded with blind sales pitches. Instead, they want something useful in their daily lives, and if you can provide that, you could gain traction and maintain visibility. The more they appreciate the information you provide, the more likely they’ll purchase properties from you.

  1. Upgrade Your Skills

In conjunction with relevant content, you can also try banking on your skills and expertise. Offer your clients advice on topics such as picking a house, selecting the right location, and others.

Your clients need to know that you’re credible, so provide facts and statistics to back your statements. By doing so, you’ll gain your client’s trust, and they’ll be more likely to believe that you’re knowledgeable in your field.

However, before you can start sharing your thoughts, you must first ensure that you know what you’re talking about. So, read more about the current news in your industry and get to know each factor. That way, you can answer your clients’ queries accurately.

  1. Listen To Your Clients’ Needs

You may gain little by rushing your clients to buy a property. Instead, try to understand your client and let them know that you’re there to listen to their negotiations and concerns. Make them know that you’re working in their best interest.

Imagine you’re working with a couple who have children. Your clients will probably want a location that’s near a school and leisure centers for the kids. So, assess things from their perspective and suggest properties that best suit their needs. That way, they’ll feel valued, and they’ll appreciate you more for thinking about their needs.

  1. Refrain From Using Too Many Jargons

Lastly, speak the language your clients use. Although you exude a wiser and more knowledgeable appearance by using technical words with your clients, you might end up scaring them away. This is true, especially for first-time buyers. Your clients might opt for an agent whom they can relate to.

On top of that, using too much jargon might only lead to miscommunication, especially if your clients aren’t familiar with the terms you’re using. With such, you’re better off using simple terms that most clients will understand.


Like other types of selling, you need to have convincing powers to sell a property. You need to know how to convince home buyers to seal a deal. By doing the steps above, you may sell properties easier.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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